Tag Archives | multi-touch

3 Marketing lessons from Elections

Elections for Mayor of Bristol and President of the USA on are created a huge amount of media attention. Behind the scenes, I hear that Barack Obama has a very sophisticated communications campaign in place, not just to win votes but also for fund-raising. Locally in Bristol I have had some input into the campaign of […]

Continue Reading

Blending traditional and new marketing for B2B trade show

With the buzz around Social Media, online marketing and new marketing for B2B, it’s easy to overlook the importance of traditional marketing, offline marketing such as exhibitions and trade-shows. In business to business (B2B) marketing and lead generation there are huge opportunities to combine new marketing for B2B to get more return from traditional approaches. […]

Continue Reading