Tag Archives | email marketing

Email Marketing Automation – what should you look for in a system?

For most small businesses an email marketing system that provides broadcast capability meets their marketing and customer contact requirements in the email area. However, for slightly larger businesses, or those who can justify investment of resources into a more sophisticated email marketing campaigns, it is worthwhile considering an email marketing automation system. As a rough […]

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Lead Nurture – How to create an Email Welcome sequence

If you’re not sure what an email welcome sequence is, or how to create an email welcome sequence, this article will give you a quick introduction. Today’s competitive 24/7 world with higher buyer expectations of service is putting more pressure on marketing and sales time and resources. Email follow-up to leads has many advantages, and […]

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