This Nimble CRM review is part of the 15 second Social Selling Apps review series from Wurlwind.
At Wurlwind we have been using Nimble CRM for over a year. We consider Nimble to be a strategic system and strategic partner for our business.*
Who should consider Nimble CRM?
- Business owners, sales managers, consultants, sales people
- People ‘doing’ sales on their own, such as business owners and consultants
- People running small teams of 3-10 sales and customer facing people
- People struggling to manage multi-channel sales communications
- People wanting a way to increase their relationship selling with more contacts without becoming overwhelmed.
Key areas of sales activity that Nimble CRM supports
- Nimble excels in the One 2 One sales activity area, typical of larger complex sales
- Nimble also excels in supporting the office based, inside-sales role
Neat things about Nimble CRM
- Auto-discovery of Social Profiles of people
- Integration with multiple systems especially Gmail, Gcal, LinkedIn, Twitter and Facebook
- Trigger event prompts – new in Version 3
- The App Marketplace which includes an increasing number of third party apps
- Nimble does not provide email marketing system – but it does integrate with many email marketing systems.
- If you currently use Microsoft Exchange check carefully for the latest integration news
Related sales apps that Nimble CRM integrates with
- The major Social Networks: – LinkedIn, Twitter, Facebook, Google+
- Major Social Selling tools: Hootsuite, Rapportive,
- Email marketing: Hubspot, Mailchimp, Constant Contact, Aweber and many more
- Sales Apps: Quoteroller, Pipelinedeals, RightSignature, ContactMonkey and more
- Interface software: Zapier, Import2,
- There is also a neat way to embed external web pages.
Alternative social sales apps to consider
- CRM is a crowded and rapidly developing market-space with endless choices so highlighting a just few alternatives is difficult.
- Salesforce.com is a dominant sales management system, but perhaps better suited to larger organisations than Nimble.
- There are several Social Media Management systems, such as Sprout Social, but check if they provide sales management too.
- The new LinkedIn Contacts function provides simple Social Contact Management, but lacks sales management.
- Email Marketing based systems with Sales Management and Social capabilities, such as intouchcrm.
Nimble CRM review conclusions
- If your contact with customers and prospects is increasingly through Social Media as well as traditional channels (face 2 face, phone, email etc) then
- Nimble provides a really strong Sales Contact Management, Social Relationship Development and Social Selling solution.
- Nimble is a good benchmark to compare other Social Sales Management systems against.
- Nimble has been architected to be a Social CRM, rather than having Social added to a traditional CRM, which is a significant strength.
- Nimble is a relatively young system at the start of its journey. I anticipate new innovations to be delivered regularly.
- Nimble is the creation of Jon Ferrara who created Goldmine 25 years ago. Jon understands the needs of Sales people, and it shows in the Nimble CRM system.