Archive | Wurlwind Services

Descriptions of Services and Value Propositions with contact details and maybe leading to a Sign-up form

LinkedIn Profile Update Testimonials for Mark Stonham and Wurlwind

LinkedWin Pimp Your LinkedIn Profile ImageMany clients see huge benefits in having their LinkedIn Profile re-written professionally.

Here are a selection of comments and LinkedIn Profile Update Testimonials about the process and results achieve with a rewritten LinkedIn Profile.

Click on the links to visit their profiles on LinkedIn and see for yourself.

If you’d like a Professional, Engaging and Compelling LinkedIn Personal Profile as a solid foundation for your LinkedIn Sales and Social Selling activity please send an email to me at

Customer feedback and LinkedIn Profile Update testimonials.

Tom Faraday Portrait

Mark is hugely knowledgeable and went over and above to provide guidance on the best Social Selling strategy for my particular opportunity in addition to delivering a well researched, written and targeted profile update. Can’t recommend enough!

Charles Moore LinkedIn Image

I engaged Mark to re-write my LinkedIn profile in April 2014. His approach was very thorough and created a professional and engaging profile highlighting my expertise and business value. Within a few days of the update I was receiving far more profile views and invitations to connect, and invitations I sent out were being accepted readily. As a direct result I was invited to an interview which led to an interim management position.

Mike Wilsher LinkedIn Profile Image

Mark did a brilliant job of seeing the wood for the trees on my LinkedIn profile. He managed to dissemble what I’m about and draw the thread through everything that I’ve done so that the whole adds up to more than the sum of the parts. I’m now delighted with my LinkedIn profile – it’s so much clearer, sharper and has so much more impact. Well done, Mark. It was a pleasure working with you too!

Mark Hutchinson LinkedIn Image

I engaged Mark to rewrite my LinkedIn profile and provide coaching services to help me get more out of LinkedIn. It was time and money very well spent. I’m confident the tactics and his insight will start to pay dividends in the near future. Mark’s reputation on LinkedIn is very well known and deserved.

Gary McGeorge LinkedIn Image

I looked at my LinkedIn profile recently and thought how good it was. Then I remembered that Mark had written it for me over a year ago. I’m really impressed that it is still relevant and appropriate. Mark certainly captured the essence of what I do and wrote a profile that has stood the test of time and is proving to be an excellent investment for me.

Alan Mikkelson Portrait

Mark was very patient and professional with his help, training and guidance to create my profile. His knowledge of LinkedIn is exceptional.

Konrad Jelen LinkedIn Profile Photo

Mark is a great consultant possessing a unique ability to grasp one’s strengths, understand his client’s personality, experience and potential – and forge it into a great story and a professional profile – one that helped me get more customers and networks than ever before.

Andy Pye LinkedIn Profile Image

I was referred to Mark when I realised I needed to improve my LinkedIn Profile having moved from contractor to business owner. Mark gained an excellent understanding of my business and wrote a really clear description of the service I offer, targeting me towards the type of clients I was looking for.

Andy Paterson-Jones LinkedIn Image

We commissioned Mark to rewrite the LinkedIn Profiles of the 4 founders and create the LinkedIn Company Page when we launched our Premium Brands Agency “The London Gentleman”. We’re delighted that it’s helped us to initiate sales conversations with several premium brands and create some really high value opportunities. Mark’s approach and advice was excellent and really valuable.

Pat Thomas Linkedin Portrait

Within days of updating my LinkedIn Profile, using the approach Mark taught me, I received an inquiry that turned into a consultancy engagement over 3 months.

I personally recommend the Profile Update service, as Mark has extensively improved my own LinkedIn profile. This includes sharply refocusing existing content, adding valuable new content, and numerous other actions that establish me as a subject matter expert. Don’t hesitate.

David Monks LinkedIn Profile Picture

Following expert advice from Mark (a LinkedIn guru) and we’ve moved into top gear in our sales researching through using LinkedIn much more intelligently and with much better LinkedIn Profiles for the senior team.

Jon Welfoot LinkedIn Profile Image

Mark has been assisting me with my personal profile and how I can make better use of LinkedIn as a business development resource. Not only does he have an impressive grasp of his subject but his delivery is first class too. I have no hesitation in recommending Mark’s services.

Janice Moore LinkedIn Portrait

Mark did an amazing job with my LinkedIn profile. He was incredibly generous with his time, giving me advice and guidance way beyond my expectations. His input put me on a positive trajectory to help me work out what I really want to be doing. Well worth the investment.

Phil O'Brien LinkedIn Profile Photo

Mark ran a LinkedIn training course for me and my team and then rewrote several of our LinkedIn profiles. The course gave us a great understanding of LinkedIn and several techniques for lead generation, and I’m delighted with the new profiles and still get tips from Mark from time to time.

Nick Cramp LinkedIn Profile Photo

Working with Mark to rewrite my LinkedIn profile was really valuable. He challenged me to think about what I wanted, what I was best at, who I was focusing on and what topics would start conversations with them. He then drew out and highlighted my credentials to support this

Mark updated my LinkedIn profile to show my portfolio of business activities and present it simply and clearly. He made the transformation process fast and easy. It was reassuring having an expert on board. I would highly recommend his “Pimp your LinkedIn Profile” service.

Ian Parker LinkedIn Profile Image

I turned to Mark to take an objective look at my personal branding, LinkedIn profile and business positioning. As the “outsider” he promptly bought much needed “fresh thinking” to my LinkedIn profile and corporate page. Ideas that I rapidly flowed into my website and Twitter banner. His recommendations were well thought out and have readily chimed with my target audiences.

Barry Hynd LinkedIn Portrait

Mark produced an amazing LinkedIn profile and was a pleasure to work with throughout. He really captured what I wanted to get across and was extremely patient with me as well. I’m delighted with the outcome and would not hesitate in recommending Mark to others.

Marc Lawn LinkedIn Profile Image

Mark’s support & advice is invaluable for anyone who is looking to stand out from the crowd. His business background means that his recommendations are not only thoughtful & thought provoking but they are relevant & not just theoretical.

Jean marc Penelon LinkedIn Image

Thank you for running the LinkedIn and Social Selling training course for us. I learned a lot about how powerful LinkedIn can be and your explanations will help us to maximize our search for prospects and partners. And our profiles look much better after you rewrote them.

I am very happy to recommend Mark and his LinkedIn Training and Consultancy Services. We brought Mark in to help me and one of my senior team get more from LinkedIn. He gave us a number of tips on how we should use Linked in more effectively. Mark also helped us improve our profiles and create a company page profile. Well worth the time and investment if you’re keen to get more from LinkedIn.

Mark re-wrote my LinkedIn personal profile and created our LinkedIn company page for a conference we were attending. Mark really understood our strengths and developed a very clear message for LinkedIn. I’m delighted with the results and he’s really given me confidence about how to use LinkedIn.

Amy Grenham Linkedin Portrait

Mark worked with Desynit to optimise our personal and company presence on LinkedIn. Mark knows LinkedIn through and through, and how to make it work harder for your business. He has a great deal of experience and knowledge which he has built up by working with many different clients and businesses.

Tom Lakos LinkedIn Portrait Image

I asked Mark to rewrite my LinkedIn profile as there are several sides to my training and fitness business, and because my English is not brilliant, probably never will be :). I am really pleased with the result, and have asked Mark to write the profiles of new members of my team. He knows what he is doing and I know I can trust him. I heard back from my referred clients too, he did a great job for them as well so I highly recommend him.

Elaine Hollerhead Portrait

I commissioned Mark to rewrite my LinkedIn profile. Mark was extremely thorough, helping me to clearly define my Service. I am now receiving more inquiries from relevant agencies. I cannot recommend Mark’s skills highly enough – he is certainly worthy of his reputation in the Bristol area as being ‘The LinkedIn Guru’!

Mike Wills LinkedIn Portrait Image

Having attended Mark’s LinkedIn Training I realised I needed a much better LinkedIn profile to support my transition and resettlement from the Army to a civilian career. When Mark interviewed me he drew out my strengths, experience and aspirations. His re-write has helped me focus and position myself to pursue career directions that I am passionate about, drawing on relevant experience. I thoroughly recommend Mark’s profile rewriting service.

Different LinkedIn Profile styles for different roles

Having reviewed and written hundreds of LinkedIn profiles it’s clear that different roles deserve a different style of profile. Check out the following pages that outline the key points for each role and profile:

For more information, or a quote, please send an email to me at

Pimp your LinkedIn Profile – Dress for Success Online

LinkedWin Pimp Your LinkedIn Profile ImageIs your LinkedIn profile working really hard for you?

  • Does your LinkedIn Profile do you justice and clearly present your Value and Expertise?
  • Do people find you, invite you to connect and does your LinkedIn Profile Open Doors for you?
  • Does it make it easy for people to Contact and Connect with you, via LinkedIn or other channels?

Or is your profile an embarrassment, languishing with minimal details, or looking like an out-of-date CV? LinkedIn can be a powerful sales tool for you, especially for lead generation and social prospecting, but you need to look the part.

Who gains from having a Professional Linkedin Profile?

Essentially anyone who is on LinkedIn who does not already have an excellent profile – whether they lead a large company or division, are employed in a sales role, run their own business, or are a fee earning professional.

  • If you are the figurehead of the business then your colleagues and team will benefit from your lead
  • If you want introductions it will make it much easier for people to refer you
  • If you are prospecting for new business it will support those outbound activities
  • If you want inbound inquiries you’ll rank well in the LinkedIn Directory
  • If you are managing major accounts you’ll come across as a business specialist
  • If you are a fee earner you’ll add strength to the team and company on LinkedIn
  • If you’re in career transition it can clarify your focus and direction.

If you head a business or sales team and want to connect LinkedIn with Sales this is an excellent place to start.

The “Pimp your LinkedIn Profile” service from Wurlwind makes it REALLY EASY and QUICK to look smart online.


Dress for Success Online

In the same way that you need to dress appropriately for business meetings, so you need to Dress for Success in LinkedIn.

Just think about the value of an addition customer gained through LinkedIn? How much would that be worth to you and your business?

  • £100?
  • £1,000?
  • £10,000?
  • Maybe even more?

This may be a direct result of a new contact, or indirectly, if one of your prospects checks you out and then agrees to take your call or arrange to meet.

How much do you spend on your company website, while your Personal Profile Page is neglected.

Your Professional LinkedIn Profile starts here

Getting to 100% by following the LinkedIn prompts is just the start.

The Wurlwind Profile Re-write Service goes way beyond that and includes:

  • writing your summary in a way that will engage prospects
  • including triggers that move your prospects from status quo to action
  • updating the 10 points that make your profile look really professional
  • identifying and listing your keywords and including them in the text
  • positioning you at the appropriate level – as a peer to your prospects
  • highlighting your key skills so you get found by prospects within LinkedIn
  • build your credibility by including proof points and social proof too
  • including a call to action, for prospects and for referrals and introductions

Get ahead of your competitors really fast with this ‘LinkedIn Profile Package’.

The ‘Done For You’ Service and Support

This is a personal service that uncovers your hidden strengths and achievements and understands your goals and objectives. Having been a successful salesperson I can relate to, and add value, to a wide range of sales related profiles, from CEO and Sales Director, Business Owner and New Business Sales, to Fee earning and Freelance Consultants.

  • I will personally review your profile against your goals, which I’ll ask you for.
  • I will interview you by phone so I understand your strengths, achievements and ideal prospects.
  • I will prepare and send you a rewritten Headline, Summary, current position Title and Text.
  • I can also update your profile for you, including settings and contact details.

I also offer online and telephone support, to talk you through the activities you should focus on, to meet your objectives quicker.

Service Packages are being updated, so I’ll cover the options and costs when we talk.

Send an email to me,, and let’s get started 

Get Dressed for Success Online – within a week!

LinkedIn Training Testimonials for Mark Stonham and Wurlwind

LinkedWin Logo - for LinkedIn Training Testimonials page for WurlwindVarious people have kindly provided LinkedIn Training Testimonials for the LinkedIn courses delivered by Mark Stonham and Wurlwind.

Here are a selection of the written LinkedIn Training testimonials we’ve received.

There are Video Testimonials to view here too.

If you’re looking for LinkedIn Training this is now delivered in two ways:

LinkedIn training for Individuals – delivered over skype worldwide.
LinkedIn training for businesses and organisations – delivered on their premises.

Customer feedback and LinkedIn Training testimonials.

Ian Dodd LinkedIn Portrait Image

Mark’s LinkedIn Masterclass made me realise what a great business tool LinkedIn can be, and it is not just a “Facebook” for professionals. I would and will advise any owner/ MD of a small business to attend.

Martin Evans LinkedIn Profile Picture

Great practical advice from a clear expert in LinkedIn

Emma Phelan LinkedIn Profile Picture

If you are looking at Social Selling this course will get the fundamentals under your belt and is a good base to start your lead generation.

Jamie Coles LinkedIn Profile Picture

Very good coverage of LinkedIn functions and some additional ideas of how to get more from the solution.

David Tovey LinkedIn Image

I thought I knew LinkedIn inside out but I have learned so much from Mark today. It’s been a really worthwhile investment of my time.

Lizz Wookey Linkedin Image

Think you are a LinkedIn expert? I learnt loads on Mark’s LinkedIn Masterclass, I really enjoyed it and thought his delivery was exceptional.

Bonnie Thomas LinkedIn Image

Thank you for a very useful day taking me through LinkedIn. I feel as though I have learned the tricks of the trade, but more importantly I now have the confidence to have a go!

Helen Cornes LinkedIn Image

I really enjoyed this course. A good overview of what LinkedIn can be used for, and now I feel confident to start using LinkedIn for my company.

Richard Roberts EnRich Portrait Image

Highly recommend this LinkedIn workshop which covers all you need to know about maximising the benefit you can get from LinkedIn. Nice lunch too.

Alison Griffin Morsecurity Portrait Image

LinkedIn made Simple.

Paul Mcdonald LinkedIn Portrait Image

I knew LinkedIn was valuable to my company but could not see how. Mark’s LinkedIn training has simply shown me and my colleagues how valuable to growth it is!

William Montgomery LinkedIn Portrait

First class overview of LinkedIn and its place in the sales process and how to maximise the benefits. Mark is very knowledgeable and engaging. Highly recommended.

Tom Dent LinkedIn Portrait

Excellent LinkedIn course which was easy to digest, with the confidence of what Mark offers and delivers.

Rachael Budd LinkedIn Portrait

Fantastic day of LinkedIn Training – above and beyond my expectations. I will be implementing it all.

Andy Clarke LinkedIn Portrait

The LinkedIn Masterclass was a sensibly packed day of incredible value. Now my mind is ticking to the ‘art of the possible’ and I need to focus on doing it.

Alex McArthur LinkedIn Portrait

Great practical tips to take away from the Masterclass to help me get the most out of LinkedIn. Thank-you!

Tom Hampton LinkedIn Portrait

A fantastic and hugely informative day. Mark really knows LinkedIn and has a great way of getting his message across.

June Hampton LinkedIn Portrait

On the Masterclass I learnt lots about LinkedIn and how it can help me build my business.

Elaine Brown LinkedIn Image

Excellent course to develop and implement a strategy to use LinkedIn to build and develop sales contacts.

Jon Rogers LinkedIn Image

Friendly and educative. Full of practical advice and suggestions. I would recommend this course.

David Johnson LinkedIn Portrait

Very informative and thought-provoking day to progress my marketing using LinkedIn.

Elliott Porter LinkedIn Portrait

Very informative day with valuable direction to improve my LinkedIn activity.

James Brown LinkedIn Portrait

A day well spent away from the office on Mark’s LinkedIn Masterclass

Mike Smee LinkedIn Portrait

Mark’s methods of strategic planning and tactical execution for service marketing via LinkedIn were a real eye-opener. I’m sure it will be of huge benefit to me and my team.

Walter Dirks LinkedIn Portrait

Very helpful, informative and encouraging LinkedIn course.

Clare Davis LinkedIn Portrait

Very detailed course. A real insight into what I should be doing on LinkedIn. I definitely recommend this course.

Bob Kennedy LinkedIn Portrait

Mark uses his hands-on experience to convey LinkedIn in a clear and simple way.

Mike Wills Linkedin Portrait

Mark, What a day! A treasure trove of information, processes and tips about LinkedIn for Sales. My brain is bursting with ideas. More of the same please.

Tom Mornement Linkedin Portrait

I highly recommend Mark’s LinkedIn course. Not only is it very well researched, delivered and informative it is also done in a way that is engaging and thought provoking. There are quick wins that you can take away with you but on Mark’s course there is also depth and thinking that helped me realise what else I could do with LinkedIn.

Ben Wheeler Linkedin Portrait

Mark put together a very thorough LinkedIn course. Mark’s reputation on LinkedIn is very well known and I can see why. If you think you know LinkedIn you might think again after talking to Mark.  He taught me many new features of this ever changing network and it was time very well spent.

Pat Thomas Linkedin Portrait

I didn’t believe the difference that updating my LinkedIn profile could make until Mark’s workshop. I’ve now seen direct results from focusing what I say about myself and my company. The difference to my income and bottom line is well worth the effort- a really excellent return on my investment. Thank you Mark and Wurlwind

Martin Hughes Linkedin Portrait

This course has been of immense benefit to my understanding and use of LinkedIn. I had never really “got” what LinkedIn was capable of and how it can be utilised properly but Mark’s training on LinkedIn has unlocked many features & strategies that I never knew existed. I am now a true convert!

Kevin Sowden Linkedin Portrait

A wealth of information and guidance that will really help us to focus our efforts.

Graham Hall Linkedin Portrait

The masterclass gave me the broad overview of how to use this powerful tool – as well as some nifty little tricks I wouldn’t find in 10 years of working with LinkedIn.

Duncan Laker Linkedin Portrait

The hours with Mark will save me days of wasted fiddling. I am confident that I can now use LinkedIn effectively.

Tina Parker Linkedin Portrait

The amount of knowledge that Mark has on LinkedIn is incredible. He carefully explained every area. I was blown away at how much I did not know. If you want to make LinkedIn work for you and your business I suggest you have a chat with Mark.

Kathryn Parker Linkedin Portrait

Really informative day. I was concerned whether I’d understand, however Mark provided straight forward approaches (particularly for my organisation) which I know will be invaluable in the future.

This is an excellent and easy to understand course, priced very reasonably and in a great location. It easily delivers the value needed to invest the money and time required. I found it really helpful.

I would recommend anyone attending this course that is serious about their LinkedIn presence and wanting to get ahead of the game with the platform. I found it invaluable.

Matthew Ruddle - intouchcrm

Having recently attended one of Mark’s LinkedIn courses, I can honestly say, it was great. I’ve been on LinkedIn since 2008 and it’s been something I toyed with but hadn’t invested a lot of time in – that is something that will be changing following Mark’s course. I would highly recommend anyone in business to book a place!

Sara Cottrell High Growth Knowledge

I thoroughly recommend Mark’s great LinkedIn for Sales training programme. It is jam-packed with hints, tips and good solid advice. Anyone who is looking to really get the best out of LinkedIn to support their business growth through sales should speak to Mark.

Kim Jones High Growth Knowledge

I attended Mark’s workshop on LinkedIn for Sales People and Business Owners in November. It was a real wurlwind experience of LinkedIn from an expert user. Using real world examples and my own profile and company pages I found the workshop highly practical. I would recommend attending for B2B professionals.

Janice Malschuk Science City Bristol

I would definitely recommend this LinkedIn course. There is so much to learn about LinkedIn and Mark knows just the right areas to focus on in order to get the best out of it for you. We learnt some great techniques and had time during the session to implement changes and improvements. A must for all professionals.

Helene Russell

Very practical and helpful LinkedIn workshop. Good handouts.

Mark Ashdown Eyesoft

I highly recommend Mark’s LinkedIn course. I found each session invaluable. I thought I was a fairly experienced LinkedIn user, but soon found that there was a lot more to learn at all levels. I have now started to apply the lessons learned and am starting to see a real, positive impact on both my profile and on my business.

Paul Hawkings

I would recommend Mark’s LinkedIn Masterclass course. The course catered for everyone’s needs and we learnt different approaches depending on our requirements. The course had excellent content and clear hand-outs so that we could concentrate on the learning our way around the application and not spend time taking excessive notes.

Tony Coll

Three cheers for Mark Stonham! This is an excellent workshop and particularly recommended for people who think they know everything there is to know about LinkedIn. I defy anyone to attend this fascinating session without having at least one new dimension added to their understanding of this amazing business tool.

Stuart Nurse Equation Media

In just just one morning Mark succinctly gave insights and practical information on using LinkedIn. Really useful.

Linkedwin LinkedIn Review Masthead Image

Wurlwind Social Selling Blog

LinkedIn Company Page and Directory – how to make the most of them

If you needed to find skills, products or services for your business have you tried a LinkedIn Company Page search? Google is probably the place most people head to, but the quality of the results can be very mixed to say the least. LinkedIn has many advantages over Google. It’s not just for finding people, […]

Continue Reading

What would a High Performance Sales System do for your business?

TeamGB Olympic success is being attributed to the High Performance System that’s been developed, which inspired me to look at what makes up a High Performance Sales System. How could this high performance approach and success translate to improve your sales performance, and the achievements of your business? Here are just a few quotes from […]

Continue Reading

Website and social media case study for the Mirifice project

Mirifice logo for social media case studyThis short website, integrated marketing and social media case study highlights the three major phases and deliverables of a project for Mirifice, a network monitoring software supplier based in Bath.

Mirifice engaged Mark Stonham, founder and lead consultant at Wurlwind, to help them develop their online marketing and lead generation systems.

Over a two year period there were three major projects undertaken and successfully completed.

  • The largest was the Mirifice website replacement and integration project
  • The second was developing and kicking off the Mirifice Social Media plan
  • The third was Mirifice company and Mirimon product marketing support

Paul Tinkler, founder of Mirifice, outlines how pleased he was with the way the project went, and with the deliverables and outcomes.

Watch the video and read our website and social media case study below.

Each of the three phases included many elements, the main ones being:

1. Website replacement and integration

The website replacement project started with a Website Review and Action Plan undertaken by Mark, and completed with the website going live in time for a European trade exhibition, about 12 weeks later. The project included:

  • Design of an integrated online marketing and lead generation platform for Mirifice, including:
    • various ways to generate traffic and visitors, such as Search and Social Media and offline methods
    • multiple inquiry capture pages, essentially one for each major decision-maker persona
    • email marketing automation, and Loopfuse was selected against the criteria set out
    • integration with, the CRM system already in use at Mirifice
    • use of Google Analytics for monitoring traffic and conversion and decision support for ongoing improvements
    • the preferred website CMS platform against the criteria was WordPress
  • A website brief was developed against this design, and a website design and build company was selected.
  • Mark was the project manager for the design and build of the crucial first phase of the overall design. This included:
    • Oversight of the scope of the first phase, against the brief
    • Input to and review of the templates, branding, imagery, navigation, etc.
    • Content migration, editing and new content creation
    • Basic set-up of the email automation system
    • Set up of Google Analytics
  • Mark also provided support during the exhibition, including:
    • Uploading details of inquiries gathered at the exhibition
    • Creation of follow-up emails, and tracking

2. The Social Media case study element

Alongside the website replacement Mark reviewed and updated the Mirifice Social Media presence. This included:

  • Review and update of LinkedIn profiles for key individuals
  • Creation of the Mirifice company profile on LinkedIn, along with product and service sections
  • Update and creation of Twitter accounts for key audiences
  • Plans to develop specific industry topics through the website, blog and Social Media, particularly using Twitter and LinkedIn

3. Company and Product Marketing

Prior to and as part of the website project, the Mirifice company proposition and product messaging was reviewed and refined, with assistance from Mark. This included:

  • review and update of product data sheets to emphasise benefits and gain greater consistency of layout and messaging
  • identify key decision-makers and persona, and crafting messages and copy to engage with their needs
  • keyword review and analysis to align and expand the key phrases with the likely search terms of potential buyers

As Paul emphasises in the video, he was delighted that the project came in on-time against a tight schedule, and under budget.

Mark has continued to provide support to Mirifice since the site went live, along with marketing advice and suggestions to assist the Mirifice team to make the most of the new online marketing platform, and develop through subsequent phases to capitalise on the initial investment.

About Mirifice:

Mirifice provides real-time, end-to-end monitoring solutions for television network operators in Cable, Satellite and IPTV. Mirifice improves Quality of Service (QoS), Quality of Experience (QoE), quality and reliability of set top boxes (STBs) and IDTVs and the services consumed through them.

NB. Mirifice evolved into in 2012.