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LinkedIn Training Modules – bite-sized lead generation training and consultancy calls via Skype

Mark Stonham Wurlwind Desk Office Feb2017

Welcome to my office…

Do you wish you could talk through a new lead generation task with a knowledgeable advisor, and receive LinkedIn Training in relevant, bite-sized chunks?

Are you looking for someone who is prepared to listen, to understand what you’re trying to achieve, then provide guidance, to walk you through the key steps to complete the task, and answer your questions along the way?

My experience of delivering LinkedIn consultancy and training to clients over the past few years suggests there’s a need for a new form of LinkedIn training.

This is why I’ve designed this format of LinkedIn training specifically for busy customer-facing people – consultants, business owners and salespeople.

Skype-based LinkedIn training & consultancy modules

Classroom courses, webinars, online courses, hints & tips documents etc. all have their value, as does onsite training and consultancy.

But in the fast paced working environment being able to talk on a 1 to 1 basis with a specialist has huge benefits:

  • Modular – focusing on a specific LinkedIn and lead generation task or area, per 50 minute session
  • 1:1 – so they are tailored to each individual, their goals, level, questions etc.
  • Action focused – with clear next steps, planners & checklists, and encouragement and accountability
  • Skype based – to show and do-with via screenshare and video
  • Value for money – maximising benefits and reducing time and costs on both sides

The response to this modular Skype-based training has been very positive.

 

Take a look at the SEVEN modules below and see which is the best fit for what you need to achieve first.

Then book a time slot that suits you – at the bottom of the page.

I’ll be in touch to arrange payment – of £95 per module (and no VAT). ** Discounts available for multiple bookings.

I look forward to talking with you very soon.

Mark.

1. LinkedIn Foundations Training Call

This module focuses on helping you understand how to start using LinkedIn effectively.

Ideal for people starting out or needing a refresher for LinkedIn, especially where their lead generation focus is in other areas.

  • Resources – what’s available in LinkedIn, and their value for business development.
  • Navigation – key areas in LinkedIn and what function is available where (especially in the new UI).
  • Profile – completing the essential areas of your LinkedIn Profile.
  • Activities – the essential tasks and routines to get started.

Takeaway – LinkedIn Foundations Planner

2. Attracting Enquiries through LinkedIn

Raising our profile and growing our network by being more active in focused ways creates more potential to follow-up.

Ideal for Subject Matter Experts (Consultants, Business Owners, Salespeople) with a specialist skill or in a niche.

  • Being Distinctive – with Advanced Positioning and Profile techniques
  • Being Credible – building social proof and a powerful network presence
  • Being Visible – Curating, sharing and creating content to develop your specialist positioning.
  • Building Relationships – Joining discussions, starting conversations, generating interest.

Take-away – LinkedIn Personal Branding Planner

3. Customer Appreciation and Growing Key Accounts

How to use LinkedIn to go wider and deeper in larger and higher value client companies.

Client retention and growth through Account-based Marketing (ABM) can create very large rewards.

  • Research & Listening – using LinkedIn to build up a comprehensive understanding of major businesses
  • Relationships – getting closer to key people through LinkedIn
  • Account Penetration – gaining introductions to the right people via existing contacts
  • Complex sales – using LinkedIn through an extended sale/purchase cycle to improve win rates.

Take-away – LinkedIn Key Account Planner

4. Social Prospecting and Social Selling using LinkedIn.

This LinkedIn Training module focuses on finding and making contact with new people to build a prospect list.

Most Consultants, Business Owners and Salespeople will need to do this to boost their sales pipeline at some time or another.

  • Search – Smart ways to use LinkedIn Search to find people and companies
  • Engage – 7 ways to reach out to people and contact them
  • Positioning – Profile update tips to improve engagement and conversations
  • Follow-up – Tips for organising and following up contacts and list building

Take-away – LinkedIn Prospecting Campaign Planner

5. Developing Referrals through LinkedIn

Word of Mouth, and Word of Mouse, are important sources of business that many people overlook, or could be more structured about.

This module focuses on tips and techniques to develop an effective referral channel through LinkedIn

  • Identifying – people who could become referral partners, formally or informally
  • Recruiting – How to approach people who you’d like to refer and introduce you
  • Educating  – Making it easy for people to refer you, and reminding them regularly
  • Rewarding – Identifying, offering and delivering appropriate rewards to referrers.

Take-away – LinkedIn Referral Campaign Planner

6. Article and content-based lead generation

Writing Blog posts is not only good for credibility but, with the right structure, promotion and distribution can also be great for lead generation.

This module focuses on using Articles on your LinkedIn Personal Profile for Lead Generation

  • How to design the Customer Journey to increase lead generation through your profile.
  • Key elements to include in your Lead Generation Article
  • How to promote your article to increase views
  • The Call to Action and your response – What to offer beyond the article.

Take-away – LinkedIn Article based Campaign Planner

7. Using your LinkedIn Company Page to generate leads

For those in a position to create and manage a LinkedIn Company Page this is a powerful way to generate leads and enquiries.

This LinkedIn Training module focuses on using the LinkedIn Company Page to generate leads

  • Status Updates and Sponsoring Updates and how to use them effectively
  • How to get more Followers – ways to organically grow the number of page followers
  • Ways to increase engagement – encouraging people to like, comment and share your content
  • How to generate leads through the Company Page – different lead generation techniques

Take-away – LinkedIn Company Page Promotion and Campaign Planner

Why not pick one of these that attracts you and schedule a time slot below, and start to boost your skills and generate leads for your business very soon.

Mark.

NB. If you have any questions or are unsure which of these Linkedin Training Modules is right for you why not book a 20 minute discovery call below so we can discuss which option will help you achieve your top priority the quickest.


LinkedIn Profile Rewrite Service

LinkedIn Profile Rewrite Banner Image Mark Stonham WurlwindA professional LinkedIn profile rewrite is a wise investment for many reasons.

  • We only have a matter of seconds to make a first impression. We owe it to ourselves and to our businesses to make the most of the brief opportunity
  • Showing up for the right keywords gives more visibility for us and our company page when potential buyers search LinkedIn
  • Being referred to the right people at the right time by our connections can be boosted by a better profile
  • Being shortlisted (or not being eliminated from the long-list) can be improved through better profiles across the senior management team of a business
  • Other business goals such as partnerships, investment, recruitment and many more can be enhanced through better profiles, especially of the business leader

Our profiles, from the photo, headline and summary, need to work really hard in the following situations:

  • when people look at our profile before a phone call or a meeting
  • when people look to see who viewed their profile
  • when our profile appears in search results (and the right words will make it appear more often)
  • when our profile is included in the list of employees of the company or organisation(s) we work for
  • when we post status updates and they appear in the home feed of our connections and others
  • when we write posts for the LinkedIn Pulse database
  • when we appear in the list of ‘profiles other people looked at’
  • when we appear in the ‘keep in touch’ reminders

Our LinkedIn Profile is the foundation for our online presence, our digital footprint, our online personal brand and professional presence.

When did you last update your profile?

And have you ever gone through a complete LinkedIn profile rewrite?

Take a look at the tips, advice and examples below to see how your profile could have much greater impact.

Or click here to send me an email if you’d like to know more or to discuss next steps.

Creating powerful LinkedIn Profiles

LinkedIn is not just a place for job-seekers and recruiters.

It’s an online network that people in the B2B market can use to find new clients and grow their businesses.

  • It’s surprising how many senior people still have a CV style profile, which people might take as a sign they are looking for a job.
  • Even more surprising are the number of skeleton profiles of business leaders and senior managers. What impression does that give out? Would you turn up for a meeting looking dishevelled and unprepared? And what example or leadership does that set for people in their department?

As the founder of Wurlwind I, Mark Stonham, have reviewed thousands of LinkedIn profiles and completed well over 100 LinkedIn profile rewrites for clients over several years.

During this time I’ve made a discovery that is overlooked by many, and realised that:

People in different business roles deserve to have LinkedIn Profiles that say different things.

After all, different people have different roles, different objectives, and different audiences and communities that they work with.

Therefore it’s logical that their LinkedIn profiles need to serve different purposes, to resonate with different audiences, and  meet different objectives.

Would you be impressed by the following LinkedIn Profiles?

Here are some examples of those differences. Take a look at some actual profiles via the links in the testimonials on the following pages.

  • A Consultant (Business Consultant, Management Consultant, Sales Consultant, IT Consultant, HR Consultant etc.) who had a clear specialisation of working with organisations of a particular type and helping them to improve their business performance in some particular way, to identify the starting point, the destination and have a methodology for the transition, and social proof through testimonials, articles, associations, peer approval etc. If that capability matched your requirements wouldn’t you want to meet them?
  • A Business Leader (Chairman, CEO, MD, Business Owner) who has a clear vision and mission for their business, one that spoke to prospects and customers, staff and recruits, suppliers and sales channel partners, investors and the press etc. One that supported the efforts of the sales and marketing team, customer services, production and development and more. Maybe one that highlighted growth and partnering opportunities. And one that inspired confidence in the likelihood that it would deliver, based on a track record of success. If the journey that the business is on was clear, and aligned with your aspirations, wouldn’t you want to know more?
  • A Sales Leader (Sales Director, Sales Manager, Business Development, New Business Sales) who is clearly customer focused, plugged into the customers’ market, connected with decision-maker peers, aware of market trends and issues, and with a track record of heading up value delivery to clients, not just making quota. Wouldn’t you want to find out how you, your department and your company could benefit, reassured by the value you’d expect to get from a conversation, and confident that you could probably refer them to colleagues or clients.
  • A Business Professional (such as Heads of delivery departments, project managers, consultants, fee earners, sales account managers etc.) who was clearly aware of their role and contribution to value delivery to clients, had clear expertise in one or more areas, and evidence of skills development and progression. And more so, would you feel reassured to see a team of specialists who worked together, as part of considering whether to short-list a potential supplier, or recommend them to your colleagues, or your clients.
  • And the LinkedIn Company Page that represents the business vision and ties together the profiles of the key individuals and staff. A powerful image and well crafted description to engage with prospects and customers, recruits and other interested parties creates a really positive tone. It can also support staff endeavours online, as the company page can make a major contribution to the way businesses are perceived, and the actions that visitors take.

This is what the Wurlwind LinkedIn Profile Rewrite service delivers – profiles that create a very positive first impression.

Click here to send me an email if you’d like to know more or to discuss next steps.

Three key objectives for a LinkedIn Profile Rewrite

If you accept the importance of moving beyond a skeleton or a CV profile then these THREE objectives become clearer.

And by the way, this goes way beyond the LinkedIn prompts that get you to 100% and they only cover the foundations.

1. The 180 degree switch – from About Me to About You!

This is fundamental for an effective LinkedIn profile for someone in post or running a business and looking for greater success in that role.

  • A recruiter has a brief for a role they are recruiting for, and they can match and score a CV against that.
  • A potential customer has a business need, a challenge, a problem to overcome or an opportunity or aspiration to move towards.
  • And some potential customers need to have their eyes opened to the needs or opportunities they don’t yet recognise.

Therefore the first challenge for a LinkedIn Profile Rewrite is to make the switch from About Me to About You.

2. Supporting the Know, Like and Trust journey

Trust is pretty important in business and especially in business development, in sales, in partnerships, in recommending and leading change etc.

And although trust will depend on many things there is the potential to be eliminated early on if a competitor has a stronger set of credentials.

Trust is also fairly granular and specific. Beyond the basics like honesty, integrity, keeping confidences and similar there is another level.

This can be conveyed in the expression of being a ‘go-to’ person. Who do people go-to for financial advice, for marketing ideas, for connections, for negotiating a deal, to design systems and so on.

The second objective of the LinkedIn Profile Rewrite is to identify the right area of trust and then to portray that trust.

3. To set up an appropriate response for the reader to take

It would be a shame if, after all the preparation, the reader was left to make their own mind up about whether to take action, and if so what, don’t you think.

If we want someone to do something isn’t it far more effective if we specifically ask them, and their only options really are Yes, or No.

Of course we’ve added our email address and / or phone number to the profile or page, and maybe our Twitter handle too.

But at the end of the Summary, and maybe in the Advice for Contacting section, include a clear and compelling call to action (CTA).

Maybe that’s asking for certain people to connect, or for referrals to particular people, of for a business leader to sign-post people in the company to be contacted for different matters.

How well does your profile meet these THREE objectives?

LinkedIn Profile Rewrite benefits

Business success increasingly depends not just on being visible but moving people through the know, like and trust sequence in ways the buyers prefer.

  • People are finding that with progressive visibility and a positive profile come progressive benefits.
  • The innovators have grasped the potential of the Internet and LinkedIn very quickly, and are forging ahead in their respective markets.
  • Our clients say they feel much more confident as a result of having a very professional, purposeful profile created for them.
  • With our support they are dressed for success online.

Profiles of each person, each company and the key people in management and sales deserve to present a credible and joined up message.

After all, our website, premises, exhibition attendance, marketing and lead generation campaigns and many other expenses could be let down by a poor impression on LinkedIn.

To discuss the benefits you’d like to achieve click here to send me an email.

What triggers people to get a LinkedIn Profile rewrite?

There are several recurring events or business circumstances when people seek help with a profile rewrite including:

  • undertaking a business review and sharpening focus in either the same or a different direction
  • attending an event or conference where there will be a lot of visibility of the LinkedIn profile
  • undergoing a rebrand with potentially a new website and wanting that to flow through, or to be guided by, the LinkedIn profile(s)
  • stepping out of a role as an employee (either voluntarily or not) or the armed services and wanting to research or pursue a new direction
  • undertaking a business or sales team shake-up and wanting to present a clearer and more consistent message to the market

And quite often people make the change having been referred to me by a previous client, often as a result of seeing their profile and the conversation that follows.

Would you like more guidance and help with your LinkedIn Profile Rewrite?

Congratulations if you are still reading. I guess you’re pretty serious about improving your LinkedIn Profile.

You might also be feeling a little daunted or maybe overwhelmed.

But also, wouldn’t it be a shame if in say 3 months you were still feeling you REALLY ought to tackle your LinkedIn Profile.

Imagine instead if you acted now and within 2-4 weeks you and maybe your business and colleagues had a much more professional image on LinkedIn.

Would that make you feel a lot better?

Especially to experience the clarity and confidence that comes from the repositioning that I help people to develop, their purpose, their golden thread, or similar.

This isn’t a high pressure sell but if you would like to discuss LinkedIn profile improvements and see if a LinkedIn Profile Rewrite is right for you and your business click the button below…

If you’ve read this far why not get in touch today. CLICK HERE to send me an email and let’s have a chat very soon.

Mark.

Consultant LinkedIn Profile Rewrite

 Consultant LinkedIn Profile Rewrite Image Mark Stonham WurlwindA Consultant Linkedin Profile is a valuable part of gaining regular assignments and contracts.

Consultants specialise in many disciplines and contribute to all areas of their clients’ business including:

  • Business Consultants
  • Management Consultants
  • Sales Consultants
  • Marketing Consultants
  • HR Consultants
  • IT Consultants
  • Finance Consultants

Reputation and word of mouth through an established network is still really important.

But a good LinkedIn Profile will increase visibility and make it easier to be found and to be referred and introduced to opportunities.

LinkedIn is increasingly valuable for helping us and the companies we work for to be successful, not just for when people are looking for new positions.

A Consultant LinkedIn Profile should go well beyond the 100% score that LinkedIn attributes when certain boxes are completed.

In the knowledge economy, as a specialist in your field it’s increasingly important to stay front-of-mind, which is the power of LinkedIn.

The challenge of writing Consultant LinkedIn Profile

Some Management Consultants they don’t necessarily know what they know, or how to convey it through LinkedIn.

  • They may not have thought about it and broken it down into constituent parts
  • They may assume that their job title is sufficient for others to work out what they do
  • They may be too modest to be specific about their strengths and their contribution
  • They may not have time or knowledge about LinkedIn to write and to make the appropriate changes to their profile

And for teams and firms of consultants a consistent approach to profiles will be a distinct advantage.

The benefits of a well-written Consultant LinkedIn Profile

Our proven approach to LinkedIn Profile Rewrites for Consultants presents individuals and teams in a very positive way.

  • Freelance Consultants will clearly show their specialisation and expertise, with evidence of delivery
  • Fee earners will clearly convey their competence as domain specialists and subject matter experts
  • Agents and others who place management consultants will find it easier to place those with clear, comprehensive and compelling Linkedin profiles.

When combined with a well-written Company Page for the Consultancy this creates a really powerful message to prospective clients.

The Profile Rewrite Process:

This process has been designed to deliver maximum value and optimise time on both sides:

  1. We ask you to complete a 1 page A4 background form and send us a copy of a fairly recent start the process
  2. We’ll then interview you by phone or skype for 30-45 minutes to understand your objectives
  3. We’ll draft the key sections of Summary and current roles and headline
  4. Then there’s a review process, conducted by email and tracked document changes
  5. We the post the changes on your behalf and update the settings etc of your LinkedIn Profile.

We know the process works when we post the changes to profiles on behalf of clients.

What’s included:

The deliverable outcome is an updated and rewritten LinkedIn Profile covering the following element:

  • Headline and Summary
  • Current Role
  • Skills section review
  • Contact Details update
  • Online support

The investment:

We aim to optimise both the financial outlay and the time you need to contribute.

  • The cost to you is £295 (No VAT is applied)
  • The time you contribute is about 2 hours.

Sometimes the hardest part of writing a Linkedin Profile for a Consultant is actually gaining clarity about specialist skills and contribution to clients, and the way to articulate the. That’s where our skills and experience come to the fore.
We have a track record of capturing the essence of what makes professionals valuable to clients and positioning (or re-positioning) them on LinkedIn to make them look really impressive.

Next Steps:

Your time as a fee earner is very valuable, so the sooner you have a really impressive LinkedIn Profile the more you’re likely to earn

To get started simply email me, Mark Stonham, if you’d like to improve your profile, or those of your team or company.

LinkedIn Profile Review

It’s not easy to create a good profile on LinkedIn, so congratulations on making the progress you have.

Now you’ve invested time to develop your LinkedIn profile it can be valuable to have an experienced independent review.

This is much more than a proof-reading service.

We will:

  • assess how you are positioning yourself and how you come across to your intended / target reader, especially if you are a business leader, sales leader or senior professional.
  • identify ways it could be strengthened to achieve the goals you have for your profile and LinkedIn.
  • identify sections and features you may have missed, and any recent LinkedIn features you weren’t aware of.
  • look for any phrasing and tone that could be tightened to resonate with your audience.
  • review the keyword emphasis to improve the way your profile is found within LinkedIn.
  • consider many other aspects too.

See what our customers are saying:

Mark updated my LinkedIn profile to show my portfolio of business activities and present it simply and clearly. He made the transformation process fast and easy. It was reassuring having an expert on board. I would highly recommend his “Pimp your LinkedIn Profile” service.

Nick Cramp LinkedIn Profile Photo

Working with Mark to rewrite my LinkedIn profile was really valuable. He challenged me to think about what I wanted, what I was best at, who I was focusing on and what topics would start conversations with them. He then drew out and highlighted my credentials to support this

Book your LinkedIn Profile Review Call now

LinkedIn Company Page Rewrite – Creating your Business Profile within LinkedIn

Wurlwind Social Selling - LinkedIn Company PageEvery business, even sole traders, should have a LinkedIn Company Page.

For smaller businesses it might be rather like the advert in the Yellow Pages – create it and (almost) forget about it.
Except that once it’s set up it’s essentially no further cost, unlike Yellow Pages or other Advertising Costs.

  • It’s a way to Showcase your business and be found for keywords

And it’s one of many ways to generate inquiries through LinkedIn

For medium sized businesses with several employees there are several benefits:

  • It’s a great way to showcase your team and their combined strength
  • Share content from your business that Page Followers can see to increase engagement
  • Share content that can be found by others to increase the likelihood of inquiries
  • Share content that can be Shared by staff, customers and others, to increase your visibility to new audiences.

For larger businesses with more resources can develop the LinkedIn Company page into the heart of their Customer Community, to increase loyalty, encourage advocacy, and attract new inquiries.

LinkedIn Company Page Service Package from Wurlwind

The service package we offer to set up a LinkedIn company page covers:

  •  Create the LinkedIn Company Page in Your Company name
  •  Write your Company Overview using keywords researched for your business.
  •  Add graphics supplied by you (we’ll supply the specifications)
  •  Advice on how to associate staff with the profile
  •  Advice on how to generate followers
  •  Advice on posting Status Updates to the page.

The cost of the service varies, depending essentially on how many stakeholders are involved eg:

The guideline cost of the service is £249

  • For sole proprietors there may be scope to reduce the cost.
  • For medium and larger businesses there may be additional work, and costs, involved.

When you’ve spent hundreds or thousands of pounds on your Website, don’t underestimate the potential of your LinkedIn Company Page.

Having, and developing, the Page within the LinkedIn Community can pay huge dividends.

If you’d like to discuss how a LinkedIn Company Page could benefit your business, or if you have a page already but it’s in need of a refresh and a new strategy, please contact me, Mark Stonham, by email here.

Social Selling Training – Foundation Course

Social Selling Foundation TrainingDeveloping new and stronger relationships with buyers using Social Networks (particularly LinkedIn) is the heart of Social Selling.

If you run a business or a sales team and you want to get yourself and your team up to speed with Social Selling then this half-day course is designed for you.

You and your team will learn how Social Selling can help you to create more sales opportunities and win more sales, and how to go about it.

This course covers specific Social Selling strategies, techniques and tactics to find and build stronger sales relationships, generate leads and referrals and increase customer loyalty and advocacy.

Target Audience:

The half-day course is designed to be run in-house on client premises with 4-6 attendees from one company.

It is ideal for a team comprising the business owners and/or sales director, sales professionals and marketing support people.

Social Selling Training Course Objectives and Outcomes

The benefits to individual attendees are:

  • clarity about why and how to develop your individual Social Selling approach.
  • how to find and use resources from elsewhere to increase your value add to clients and prospects.

The benefits to the company are:

  • clarity about how to develop Social Selling as a team to increase sales.
  • identification of new campaigns for lead generation and customer appreciation.
  • what support to provide to sales professionals to enhance their productivity and effectiveness.

Social Selling Training Foundation – Topics covered:

Introduction to Social Selling – the new Relationship Selling model

  • What is Social Selling, and why it has evolved in response to changing buyer behaviour.
  • Who are the pioneers of Social Selling and what results have they achieved so far.
  • The three pillars of successful Social Selling

Personal Branding for Sales

  • Why your expertise and customer value proposition matters.
  • Beyond a Professional LinkedIn Profile – how to make it engaging.
  • The value of keywords so you get found by potential buyers.
  • Trigger events and how to engage with potential customers.
  • Social Proof that makes you a peer of your target contact.
  • Strategies to develop your Personal Brand in LinkedIn.
  • The value of being a Sales Challenger.

Making Connections and building sales relationships

  • Why your network matters – and how to build strong foundations.
  • Why the networks of your colleagues matter too, and how to leverage them.
  • How to organise your contacts in LinkedIn using TAGs, and how to use them.
  • Search strategies to find people and how to engage and make new connections.
  • Finding Companies and strategies to drill down to find useful connections.
  • Strategies to leverage LinkedIn Groups to build a lead list and engage.
  • How to find shared interests and topics in order to start conversations with people.
  • How to use LinkedIn to prepare for Meetings, Presentations and Proposals.
  • How to keep top-of-mind with your LinkedIn connections.
  • How to develop a referral network for introductions.
  • Ways to ‘pay it forward’ with prospects and introducers.
  • How to leverage third party content sources.
  • How to leverage content created by your company.

Social Selling Support Resources to you’ll find useful

  • Your LinkedIn Company Page.
  • Thought Leadership Content to support Campaigns.
  • Apps and Tools for social productivity and insight  eg. Hootsuite
  • Apps and Tools for the Sales Funnel  eg. CRM, Email Marketing, Website etc.

Course Pre-requisites

  • Sales professionals attending this course should already be familiar with the LinkedIn Foundation course topics.
  • Senior managers and marketing support should be familiar with LinkedIn.

NB. This course covers intermediate and advanced sales strategies using LinkedIn and other Social Networks. Some preparatory work may be appropriate to get some people up to a level where they and the team can cover the topics at speed. Alternatively the course content can be customised and covered over a number of sessions.

Course Costs

The Social Selling Training Foundation Course for up to 6 attendees is £595.

*This includes a brief review of the LinkedIn profiles of attendees, the LinkedIn Company Page and Website Resources.

**Additional costs for travel, room hire and customisation may apply.

 

Our Social Selling Review and Action Plan is strongly recommended as a pre-requisite in order to tailor the content accordingly.

Our LinkedIn Profile Rewrite Service is strongly recommended for senior people to provide a strong example and sales leadership for the team.

 

How to arrange a Social Selling Foundation Course

If you would like further information or to discuss specific LinkedIn Training needs please contact me, Mark Stonham, and let’s schedule a call.

LinkedIn Training – Foundation Course

LinkedIn Training Foundation CourseUsing LinkedIn as a team is far more beneficial than just using it as an individual.

If you run a business and want to get yourself and your team up to speed about LinkedIn (and you are based in the South West of the UK), then this half-day course is designed for you.

It will help you and your team to understand how LinkedIn can help you grow as a business. It will help you to create an action plan to develop the profiles, skills and networks that will underpin more specific activities, such as customer appreciation and lead generation campaigns.

Target Audience:

The half-day course is designed to be run in-house on client premises with 6-10 attendees from one company. It is suitable for people in all roles, including owners and directors, managers, sales, marketing, fee earners, customer services, administration and more.

LinkedIn Training Course Objectives and Outcomes

The benefits to individual attendees are:

  • clarity about why and how to use LinkedIn as a professional individual.
  • tips on how to use LinkedIn to help the business you work for to be more successful.

The benefits to the company are:

  • Clarity about how to use LinkedIn as a business team for the benefit of the business.
  • Convergence and alignment of strategy, techniques and tactics around the team.
  • How to create the foundation for more specific activities by different functions.

LinkedIn Training Foundation Topics covered:

Introduction to LinkedIn – the premier Professional Network

  • Highlights of the potential benefits available through LinkedIn

Creating a strong Professional Profile and Personal Brand on LinkedIn

  • Why it matters to have a strong professional profile on LinkedIn
  • What does a good professional profile look like?
  • How to find industry leaders and role models to learn from.
  • Why it’s better to be a specialist, and how to show that you are one.
  • What contact details should be add, and how to add them?
  • What to include in the LinkedIn Summary section cover.
  • How to add and organise skills and endorsements.
  • How to describe your roles and experience to make an impact.
  • The best ways to develop your personal brand over time.

Making Connections and building your Network of Contacts

  • Why you should connect with Colleagues on LinkedIn.
  • How to connect with colleagues really fast.
  • Why you should connect with your Customers on LinkedIn.
  • How to connect with your Customers on LinkedIn.
  • Who else should you invite to connect in LinkedIn?
  • How to Organise your Connections in LinkedIn
  • How to keep in touch with people you know in LinkedIn

How to support your company and colleagues in LinkedIn

  • Easy ways for staff to raise the profile of the company
  • How to avoid damaging the reputation of the company

Course Pre-requisites

  • This course is designed for people and teams with little or no knowledge or presence on LinkedIn.

Course Costs

The training element for the standard LinkedIn Training Foundation Course for up to 10 attendees is £495.

*Additional costs for travel, room hire and customisation may apply.

How to arrange a LinkedIn Foundation Course

If you would like further information or to discuss specific LinkedIn Training needs please contact me, Mark Stonham, and let’s schedule a call.

LinkedIn Profile Update Testimonials for Mark Stonham and Wurlwind

LinkedWin Pimp Your LinkedIn Profile ImageMany clients see huge benefits in having their LinkedIn Profile re-written professionally.

Here are a selection of comments and LinkedIn Profile Update Testimonials about the process and results achieve with a rewritten LinkedIn Profile.

Click on the links to visit their profiles on LinkedIn and see for yourself.

If you’d like a Professional, Engaging and Compelling LinkedIn Personal Profile as a solid foundation for your LinkedIn Sales and Social Selling activity please send an email to me at mark@wurlwind.co.uk.

Customer feedback and LinkedIn Profile Update testimonials.

Andy Paterson-Jones LinkedIn Image

We commissioned Mark to rewrite the LinkedIn Profiles of the 4 founders and create the LinkedIn Company Page when we launched our Premium Brands Agency “The London Gentleman”. We’re delighted that it’s helped us to initiate sales conversations with several premium brands and create some really high value opportunities. Mark’s approach and advice was excellent and really valuable.

Alan Mikkelson Portrait

Mark was very patient and professional with his help, training and guidance to create my profile. His knowledge of LinkedIn is exceptional.

Andy Pye LinkedIn Profile Image

I was referred to Mark when I realised I needed to improve my LinkedIn Profile having moved from contractor to business owner. Mark gained an excellent understanding of my business and wrote a really clear description of the service I offer, targeting me towards the type of clients I was looking for.

Amy Grenham Linkedin Portrait

Mark worked with Desynit to optimise our personal and company presence on LinkedIn. Mark knows LinkedIn through and through, and how to make it work harder for your business. He has a great deal of experience and knowledge which he has built up by working with many different clients and businesses.

Janice Moore LinkedIn Portrait

Mark did an amazing job with my LinkedIn profile. He was incredibly generous with his time, giving me advice and guidance way beyond my expectations. His input put me on a positive trajectory to help me work out what I really want to be doing. Well worth the investment.

Mike Wills LinkedIn Portrait Image

Having attended Mark’s LinkedIn Training I realised I needed a much better LinkedIn profile to support my transition and resettlement from the Army to a civilian career. When Mark interviewed me he drew out my strengths, experience and aspirations. His re-write has helped me focus and position myself to pursue career directions that I am passionate about, drawing on relevant experience. I thoroughly recommend Mark’s profile rewriting service.

I am very happy to recommend Mark and his LinkedIn Training and Consultancy Services. We brought Mark in to help me and one of my senior team get more from LinkedIn. He gave us a number of tips on how we should use Linked in more effectively. Mark also helped us improve our profiles and create a company page profile. Well worth the time and investment if you’re keen to get more from LinkedIn.

Konrad Jelen LinkedIn Profile Photo

Mark is a great consultant possessing a unique ability to grasp one’s strengths, understand his client’s personality, experience and potential – and forge it into a great story and a professional profile – one that helped me get more customers and networks than ever before.

Jon Welfoot LinkedIn Profile Image

Mark has been assisting me with my personal profile and how I can make better use of LinkedIn as a business development resource. Not only does he have an impressive grasp of his subject but his delivery is first class too. I have no hesitation in recommending Mark’s services.

Barry Hynd LinkedIn Portrait

Mark produced an amazing LinkedIn profile and was a pleasure to work with throughout. He really captured what I wanted to get across and was extremely patient with me as well. I’m delighted with the outcome and would not hesitate in recommending Mark to others.

Mike Wilsher LinkedIn Profile Image

Mark did a brilliant job of seeing the wood for the trees on my LinkedIn profile. He managed to dissemble what I’m about and draw the thread through everything that I’ve done so that the whole adds up to more than the sum of the parts. I’m now delighted with my LinkedIn profile – it’s so much clearer, sharper and has so much more impact. Well done, Mark. It was a pleasure working with you too!

Mark re-wrote my LinkedIn personal profile and created our LinkedIn company page for a conference we were attending. Mark really understood our strengths and developed a very clear message for LinkedIn. I’m delighted with the results and he’s really given me confidence about how to use LinkedIn.

Gary McGeorge LinkedIn Image

I looked at my LinkedIn profile recently and thought how good it was. Then I remembered that Mark had written it for me over a year ago. I’m really impressed that it is still relevant and appropriate. Mark certainly captured the essence of what I do and wrote a profile that has stood the test of time and is proving to be an excellent investment for me.

Tom Lakos LinkedIn Portrait Image

I asked Mark to rewrite my LinkedIn profile as there are several sides to my training and fitness business, and because my English is not brilliant, probably never will be :). I am really pleased with the result, and have asked Mark to write the profiles of new members of my team. He knows what he is doing and I know I can trust him. I heard back from my referred clients too, he did a great job for them as well so I highly recommend him.

Marc Lawn LinkedIn Profile Image

Mark’s support & advice is invaluable for anyone who is looking to stand out from the crowd. His business background means that his recommendations are not only thoughtful & thought provoking but they are relevant & not just theoretical.

Tom Faraday Portrait

Mark is hugely knowledgeable and went over and above to provide guidance on the best Social Selling strategy for my particular opportunity in addition to delivering a well researched, written and targeted profile update. Can’t recommend enough!

Nick Cramp LinkedIn Profile Photo

Working with Mark to rewrite my LinkedIn profile was really valuable. He challenged me to think about what I wanted, what I was best at, who I was focusing on and what topics would start conversations with them. He then drew out and highlighted my credentials to support this

Ian Parker LinkedIn Profile Image

I turned to Mark to take an objective look at my personal branding, LinkedIn profile and business positioning. As the “outsider” he promptly bought much needed “fresh thinking” to my LinkedIn profile and corporate page. Ideas that I rapidly flowed into my website and Twitter banner. His recommendations were well thought out and have readily chimed with my target audiences.

David Monks LinkedIn Profile Picture

Following expert advice from Mark (a LinkedIn guru) and we’ve moved into top gear in our sales researching through using LinkedIn much more intelligently and with much better LinkedIn Profiles for the senior team.

Jean marc Penelon LinkedIn Image

Thank you for running the LinkedIn and Social Selling training course for us. I learned a lot about how powerful LinkedIn can be and your explanations will help us to maximize our search for prospects and partners. And our profiles look much better after you rewrote them.

Pat Thomas Linkedin Portrait

Within days of updating my LinkedIn Profile, using the approach Mark taught me, I received an inquiry that turned into a consultancy engagement over 3 months.

Phil O'Brien LinkedIn Profile Photo

Mark ran a LinkedIn training course for me and my team and then rewrote several of our LinkedIn profiles. The course gave us a great understanding of LinkedIn and several techniques for lead generation, and I’m delighted with the new profiles and still get tips from Mark from time to time.

Mark updated my LinkedIn profile to show my portfolio of business activities and present it simply and clearly. He made the transformation process fast and easy. It was reassuring having an expert on board. I would highly recommend his “Pimp your LinkedIn Profile” service.

Mark Hutchinson LinkedIn Image

I engaged Mark to rewrite my LinkedIn profile and provide coaching services to help me get more out of LinkedIn. It was time and money very well spent. I’m confident the tactics and his insight will start to pay dividends in the near future. Mark’s reputation on LinkedIn is very well known and deserved.

I personally recommend the Profile Update service, as Mark has extensively improved my own LinkedIn profile. This includes sharply refocusing existing content, adding valuable new content, and numerous other actions that establish me as a subject matter expert. Don’t hesitate.

Charles Moore LinkedIn Image

I engaged Mark to re-write my LinkedIn profile in April 2014. His approach was very thorough and created a professional and engaging profile highlighting my expertise and business value. Within a few days of the update I was receiving far more profile views and invitations to connect, and invitations I sent out were being accepted readily. As a direct result I was invited to an interview which led to an interim management position.

Elaine Hollerhead Portrait

I commissioned Mark to rewrite my LinkedIn profile. Mark was extremely thorough, helping me to clearly define my Service. I am now receiving more inquiries from relevant agencies. I cannot recommend Mark’s skills highly enough – he is certainly worthy of his reputation in the Bristol area as being ‘The LinkedIn Guru’!

Different LinkedIn Profile styles for different roles

Having reviewed and written hundreds of LinkedIn profiles it’s clear that different roles deserve a different style of profile. Check out the following pages that outline the key points for each role and profile:

For more information, or a quote, please send an email to me at mark@wurlwind.co.uk.