Archive | Sales Funnel

AIDA, Next Step, Qualify, Close, Deliver etc.

LinkedIn Company Page – outbound and inbound Lead Generation strategies

As vendors and buyers do more research online so the relative importance of the LinkedIn Company Page rises. Business Owners and Sales Leaders can take advantage of this opportunity for outbound prospecting and inbound lead generation to get ahead of competitors. Outbound lead generation and prospecting techniques – the first strategy below highlights how you […]

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What’s my favourite CRM?

A LinkedIn discussion today asked “What’s your favourite CRM, and why?” I thought this was a great question, since it invites personal opinion with rationale to support it, rather than asking for ‘best’ or ‘recommendations’. What is ‘best’ for one personal or business and their situation and needs may not be right for another person […]

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Personal Branding – 7 steps to define and develop your personal brand

Many people I talk to have great difficulty defining their personal brand, and expressing the value they provide to others, and then building on that once they have. When working for a company it tends to be the company brand that matters and our position or job title within the company defines us. Some extrovert […]

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Top 10 LinkedIn Strategies and Tips from Wurlwind in 2012 – Part 1

During 2012 I’ve developed, applied and written up many LinkedIn strategies, techniques and tips at the cutting edge of LinkedIn development. This article highlights the top 10 LinkedIn strategies and articles from the Funnel Friday series in 2012. My aim is to help Sales People and Business Owners to identify ways they can use LinkedIn […]

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What to look for when choosing a CRM or Contact Management System

There are a bewildering array of applications in the Customer Relationship Management CRM and Contact Management System category. Recent discussions with a prospect highlighted to me that the CRM selection processes that small businesses, solo entrepreneurs and autonomous sales people are faced with is very similar to the selection process that much larger companies go […]

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