Archive | Lead generation

Outbound lead generation – overlap with social prospecting

What would a High Performance Sales System do for your business?

TeamGB Olympic success is being attributed to the High Performance System that’s been developed, which inspired me to look at what makes up a High Performance Sales System. How could this high performance approach and success translate to improve your sales performance, and the achievements of your business? Here are just a few quotes from […]

Continue Reading

Defining Campaign Goals plus Tracking for better lead generation

“Without goals, and plans to reach them, you are like a ship that has set sail with no destination.” Fitzhugh Dodson As you prepare for the next leg of your business journey why not invite Wurlwind to help you identify your destination, chart your course and plan the skills and provisions with you. Defining campaign […]

Opportunity Creation – pro-active Lead Generation and Lead Conversion

Recent research results published by MarketingSherpa* highlights the top marketing priorities and challenges for business to business companies. It may come as no surprise that these are: Lead generation – which is subdivided elsewhere in the research into Lead Volume and Lead Quality Converting qualified leads into paying customers – which is a greater challenge  […]

Continue Reading

Lead Generation ideas for B2B businesses

Are you and your sales team getting the leads you need to hit your targets? Since you’re reading this I guess that there is either a lead quantity challenge, or a lead quality issue. Recognising that there is a shortfall, finding the root causes, and taking action to address them quickly, are essential steps to […]

Ten ideas for lead generation campaigns – ATTRACTION is the key

Thinking of ideas and topics for a webinar or lead generation campaign can be incredibly difficult. Likewise, when trying to write a blog article, an email broadcast or email follow-up sequence, having a good creative idea can be a stumbling block. When the objective is to generate leads through content marketing and social media without […]

Continue Reading

Online lead generation – 10 strategies to STAND OUT in a Crowd

How do you get noticed by the right people, and increase the effectiveness of your online lead generation activities? Here are 10 strategies to help you to think SMART and be CREATIVE to get yourself, your customer value proposition or your offer noticed. And to clarify the purpose, the Call to Action (CTA) at this […]

Continue Reading