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Matrix Section – personal profile progression, basic completion, ladder,

Three steps to help you prepare for a career change

Do you sometimes feel that you need a career change?

Or maybe you are part way through the career change planning and research process.

These days there’s no such thing as a job for life, and indeed it’s rare for someone to stay in the same career for life.

Catalysts for career change are all around us

As a species, humans are remarkably good at adapting to changing circumstances.

Which is just as well, given how much the working environment is changing:

  • Increasing pressure for those in work – and burn-out for some
  • Early retirement for people over a certain age in senior (expensive) positions
  • Voluntary redundancy for people of all ages as companies slim down
  • Resettlement for those in the forces and armed services

And then there is the unknown impact of social, political and technological changes:

  • BREXIT and the European market changes
  • Automation and Robots changing the work dynamics for managers and professionals
  • Computer assisted decision-making and Artificial Intelligence

These are indeed uncertain times, so it makes sense to prepare for change early.

A pro-active approach to career change

With these changes there’s an opportunity to be pro-active and have a plan B, or at least the groundwork prepared.

And this can start with a simple approach, of looking at the past, the present and the future.

  • Looking back – reviewing career history, achievements, likes, dislikes
  • Current capabilities – including personality traits, skills and drivers
  • Looking forward – to explore areas where there may be new, exciting, challenging and rewarding opportunities

And maybe the outcome is to actually confirm the desire to continue on the current career path, with greater clarity, renewed enthusiasm, and purpose.

Many clients have found it very beneficial to be able to talk through their situation, to have fresh ideas put to them, to be challenged about their assumptions and more. I have a knack for finding “the Golden Thread” as one client called it. This allows clients to be much more focused in their networking activity, to move towards new opportunities.

Three steps to help you prepare for a career change

I’ve worked with many senior executives over the past 5 years, helping them to sharpen their positioning and their Linkedin Profiles, and prepare themselves to make the most of the resources and contacts on LinkedIn.

I’ve developed and proven a pragmatic approach to support experienced people preparing for a job or career transition, or consolidation for those part way through.

The three steps which help people when they are planning a career change are:

1. Personality Profiling

There are many profiling tools around, such as 16PF, Myers Briggs, DISC and more. The tool I’ve chosen is particularly applicable for entrepreneurs and people in business leadership roles. At its heart is the notion of discovering how we are each wired to create value.

It is also about understanding Trust – at a level that goes way beyond basics of honesty, integrity, confidentiality etc.

  • What are the specific areas that others trust us in – which make us the go-to person, trusted for advice and delivery?
  • And even more fundamental – what are the areas we trust ourselves in, where we enjoy taking on responsibility?

Coupled with this is the recognition that we need to find and work with others with complementary strengths in order that our value can be applied. The profiling tool is applicable across a spectrum of people and situations including:

  • employees working with others in a team to deliver value to clients
  • solopreneurs, independent consultants and business owners, delivering value to clients in their own name
  • business leaders, directors and management team members delivering value as a team

This profiling tool is called Wealth Dynamics. There’s an introduction to it on this link.

Personality Profiling Assessment and Debrief Call – £195

2. Career Level Profiling

While it’s fairly obvious and common sense to identify what level people are in their careers there’s a lot more to it when it comes to planning next moves. This is especially so when moving from an employed position to self-employed.  This assessment will help to:

  • Identify warning signs and remedial action to take to avert a crisis
  • Disparities between perceptions and reality, aspirations and implications
  • Actions to take to consolidate a particular level or to move up, or down the spectrum

This profiling tool is called Wealth Spectrum. There’s an introduction to it here.

Wealth Spectrum Assessment and Debrief Call – £145

3. LinkedIn Profile Rewrite

Even if your LinkedIn Profile is fairly comprehensive there’s a strong possibility it is not helping you as much as it could. What I see very frequently are:

  • LinkedIn Profiles that are like a CV – primarily about the person rather than the value they deliver to clients
  • LinkedIn profiles that are historic – and lack future oriented positioning, indicating the direction of travel
  • And of course LinkedIn Profiles that are sketchy, incomplete, inaccurate and in other ways falling short.

I’ve rewritten hundreds of LinkedIn Profiles for people in many different roles; from very senior executives, business celebrities, independent management consultants, business leaders, sales leaders, management teams, department heads, senior professionals and more. Each is unique, based on their objectives, history, and things like tone of voice.

You can find many testimonials and examples of Linkedin Profile Rewrites completed here:

A LinkedIn Profile Rewrite where career transition is involved starts at £345

A Packaged Career Change Service

For people contemplating or going through a career change the combination of the three services above is really valuable to:

  • Revisit and refocus on their innate strengths and personal characteristics – the things they can do naturally, resulting in far more output for far less effort and stress
  • Review responsibility levels and leverage – and consider the best actions to consolidate or move ahead or back.
  • Revise the LinkedIn Profile so it makes a positive contribution to positioning, networking, conversations, introductions and referrals.

The outcomes and benefits that people have achieved by going through this process include:

  • Clarity – about what their strengths are, and the direction they want to head in for their networking and career research
  • Confidence – that they have a specific purpose to their networking and a clear value that others will benefit from
  • Conversations – to reach out and to have focused discussions with friends, existing contacts and new contacts
The combination of the two assessments, debriefs and LinkedIn Profile rewrite is offered at 25+% off = £495

NB. And as a bonus there is NO VAT to pay as I’m not registered!

If this sounds interesting, if you have any questions, and to discuss whether there’s a good fit, click here to schedule a telephone call with me, Mark Stonham.

LinkedIn Profile Rewrite Service

LinkedIn Profile Rewrite Banner Image Mark Stonham WurlwindA professional LinkedIn profile rewrite is a wise investment for many reasons.

  • We only have a matter of seconds to make a first impression. We owe it to ourselves and to our businesses to make the most of the brief opportunity
  • Showing up for the right keywords gives more visibility for us and our company page when potential buyers search LinkedIn
  • Being referred to the right people at the right time by our connections can be boosted by a better profile
  • Being shortlisted (or not being eliminated from the long-list) can be improved through better profiles across the senior management team of a business
  • Other business goals such as partnerships, investment, recruitment and many more can be enhanced through better profiles, especially of the business leader

Our profiles, from the photo, headline and summary, need to work really hard in the following situations:

  • when people look at our profile before a phone call or a meeting
  • when people look to see who viewed their profile
  • when our profile appears in search results (and the right words will make it appear more often)
  • when our profile is included in the list of employees of the company or organisation(s) we work for
  • when we post status updates and they appear in the home feed of our connections and others
  • when we write posts for the LinkedIn Pulse database
  • when we appear in the list of ‘profiles other people looked at’
  • when we appear in the ‘keep in touch’ reminders

Our LinkedIn Profile is the foundation for our online presence, our digital footprint, our online personal brand and professional presence.

When did you last update your profile?

And have you ever gone through a complete LinkedIn profile rewrite?

Take a look at the tips, advice and examples below to see how your profile could have much greater impact.

Or click here to send me an email if you’d like to know more or to discuss next steps.

Creating powerful LinkedIn Profiles

LinkedIn is not just a place for job-seekers and recruiters.

It’s an online network that people in the B2B market can use to find new clients and grow their businesses.

  • It’s surprising how many senior people still have a CV style profile, which people might take as a sign they are looking for a job.
  • Even more surprising are the number of skeleton profiles of business leaders and senior managers. What impression does that give out? Would you turn up for a meeting looking dishevelled and unprepared? And what example or leadership does that set for people in their department?

As the founder of Wurlwind I, Mark Stonham, have reviewed thousands of LinkedIn profiles and completed well over 100 LinkedIn profile rewrites for clients over several years.

During this time I’ve made a discovery that is overlooked by many, and realised that:

People in different business roles deserve to have LinkedIn Profiles that say different things.

After all, different people have different roles, different objectives, and different audiences and communities that they work with.

Therefore it’s logical that their LinkedIn profiles need to serve different purposes, to resonate with different audiences, and  meet different objectives.

Would you be impressed by the following LinkedIn Profiles?

Here are some examples of those differences. Take a look at some actual profiles via the links in the testimonials on the following pages.

  • A Consultant (Business Consultant, Management Consultant, Sales Consultant, IT Consultant, HR Consultant etc.) who had a clear specialisation of working with organisations of a particular type and helping them to improve their business performance in some particular way, to identify the starting point, the destination and have a methodology for the transition, and social proof through testimonials, articles, associations, peer approval etc. If that capability matched your requirements wouldn’t you want to meet them?
  • A Business Leader (Chairman, CEO, MD, Business Owner) who has a clear vision and mission for their business, one that spoke to prospects and customers, staff and recruits, suppliers and sales channel partners, investors and the press etc. One that supported the efforts of the sales and marketing team, customer services, production and development and more. Maybe one that highlighted growth and partnering opportunities. And one that inspired confidence in the likelihood that it would deliver, based on a track record of success. If the journey that the business is on was clear, and aligned with your aspirations, wouldn’t you want to know more?
  • A Sales Leader (Sales Director, Sales Manager, Business Development, New Business Sales) who is clearly customer focused, plugged into the customers’ market, connected with decision-maker peers, aware of market trends and issues, and with a track record of heading up value delivery to clients, not just making quota. Wouldn’t you want to find out how you, your department and your company could benefit, reassured by the value you’d expect to get from a conversation, and confident that you could probably refer them to colleagues or clients.
  • A Business Professional (such as Heads of delivery departments, project managers, consultants, fee earners, sales account managers etc.) who was clearly aware of their role and contribution to value delivery to clients, had clear expertise in one or more areas, and evidence of skills development and progression. And more so, would you feel reassured to see a team of specialists who worked together, as part of considering whether to short-list a potential supplier, or recommend them to your colleagues, or your clients.
  • And the LinkedIn Company Page that represents the business vision and ties together the profiles of the key individuals and staff. A powerful image and well crafted description to engage with prospects and customers, recruits and other interested parties creates a really positive tone. It can also support staff endeavours online, as the company page can make a major contribution to the way businesses are perceived, and the actions that visitors take.

This is what the Wurlwind LinkedIn Profile Rewrite service delivers – profiles that create a very positive first impression.

Click here to send me an email if you’d like to know more or to discuss next steps.

Three key objectives for a LinkedIn Profile Rewrite

If you accept the importance of moving beyond a skeleton or a CV profile then these THREE objectives become clearer.

And by the way, this goes way beyond the LinkedIn prompts that get you to 100% and they only cover the foundations.

1. The 180 degree switch – from About Me to About You!

This is fundamental for an effective LinkedIn profile for someone in post or running a business and looking for greater success in that role.

  • A recruiter has a brief for a role they are recruiting for, and they can match and score a CV against that.
  • A potential customer has a business need, a challenge, a problem to overcome or an opportunity or aspiration to move towards.
  • And some potential customers need to have their eyes opened to the needs or opportunities they don’t yet recognise.

Therefore the first challenge for a LinkedIn Profile Rewrite is to make the switch from About Me to About You.

2. Supporting the Know, Like and Trust journey

Trust is pretty important in business and especially in business development, in sales, in partnerships, in recommending and leading change etc.

And although trust will depend on many things there is the potential to be eliminated early on if a competitor has a stronger set of credentials.

Trust is also fairly granular and specific. Beyond the basics like honesty, integrity, keeping confidences and similar there is another level.

This can be conveyed in the expression of being a ‘go-to’ person. Who do people go-to for financial advice, for marketing ideas, for connections, for negotiating a deal, to design systems and so on.

The second objective of the LinkedIn Profile Rewrite is to identify the right area of trust and then to portray that trust.

3. To set up an appropriate response for the reader to take

It would be a shame if, after all the preparation, the reader was left to make their own mind up about whether to take action, and if so what, don’t you think.

If we want someone to do something isn’t it far more effective if we specifically ask them, and their only options really are Yes, or No.

Of course we’ve added our email address and / or phone number to the profile or page, and maybe our Twitter handle too.

But at the end of the Summary, and maybe in the Advice for Contacting section, include a clear and compelling call to action (CTA).

Maybe that’s asking for certain people to connect, or for referrals to particular people, of for a business leader to sign-post people in the company to be contacted for different matters.

How well does your profile meet these THREE objectives?

LinkedIn Profile Rewrite benefits

Business success increasingly depends not just on being visible but moving people through the know, like and trust sequence in ways the buyers prefer.

  • People are finding that with progressive visibility and a positive profile come progressive benefits.
  • The innovators have grasped the potential of the Internet and LinkedIn very quickly, and are forging ahead in their respective markets.
  • Our clients say they feel much more confident as a result of having a very professional, purposeful profile created for them.
  • With our support they are dressed for success online.

Profiles of each person, each company and the key people in management and sales deserve to present a credible and joined up message.

After all, our website, premises, exhibition attendance, marketing and lead generation campaigns and many other expenses could be let down by a poor impression on LinkedIn.

To discuss the benefits you’d like to achieve click here to send me an email.

What triggers people to get a LinkedIn Profile rewrite?

There are several recurring events or business circumstances when people seek help with a profile rewrite including:

  • undertaking a business review and sharpening focus in either the same or a different direction
  • attending an event or conference where there will be a lot of visibility of the LinkedIn profile
  • undergoing a rebrand with potentially a new website and wanting that to flow through, or to be guided by, the LinkedIn profile(s)
  • stepping out of a role as an employee (either voluntarily or not) or the armed services and wanting to research or pursue a new direction
  • undertaking a business or sales team shake-up and wanting to present a clearer and more consistent message to the market

And quite often people make the change having been referred to me by a previous client, often as a result of seeing their profile and the conversation that follows.

Would you like more guidance and help with your LinkedIn Profile Rewrite?

Congratulations if you are still reading. I guess you’re pretty serious about improving your LinkedIn Profile.

You might also be feeling a little daunted or maybe overwhelmed.

But also, wouldn’t it be a shame if in say 3 months you were still feeling you REALLY ought to tackle your LinkedIn Profile.

Imagine instead if you acted now and within 2-4 weeks you and maybe your business and colleagues had a much more professional image on LinkedIn.

Would that make you feel a lot better?

Especially to experience the clarity and confidence that comes from the repositioning that I help people to develop, their purpose, their golden thread, or similar.

This isn’t a high pressure sell but if you would like to discuss LinkedIn profile improvements and see if a LinkedIn Profile Rewrite is right for you and your business click the button below…

If you’ve read this far why not get in touch today. CLICK HERE to send me an email and let’s have a chat very soon.

Mark.

Business Leader LinkedIn Profile Rewrite

LinkedIn Profile Rewrite Business Leader Image Mark Stonham WurlwindWould you be impressed if you read the LinkedIn Profile of a Business Leader (Chairman, CEO, MD, Business Owner) who:

  • has a clear vision and mission and ambition for their business,
  • speaks to multiple audiences: prospects and customers, staff and recruits, suppliers and sales channel partners, investors and the press etc.
  • supports the efforts of the sales and marketing team, customer services, production and development and more
  • highlights growth and partnering opportunities
  • inspires confidence in the likelihood that it would deliver, based on a track record of success.

If the journey that the business is on was clear, and aligned with your aspirations, wouldn’t you want to know more?

The challenge of writing a LinkedIn Profile for a Business Leader

We’ve identified some common traits of LinkedIn Profiles of Business Leaders:

  • Some have a minimal profile on Linkedin – name, job title, a list of previous roles and companies.
  • Others have copied and pasted content from the “About us” page on the company website.
  • And some have a CV style profile, perhaps listing a portfolio of roles and directorships.

We recognise that it’s not easy to craft a brief message that conveys the essence of the person, the company, the vision and much more. It takes clarity, time and brevity, and busy business leaders rarely have all three.

The benefits of a well written Business Leader LinkedIn Profile

A well written LinkedIn Profile will help you and your business and colleagues in many ways.

  • Customers – and not just the main contact, but others in the organisation checking out their suppliers,
  • Prospects – people researching potential suppliers, short-listing or conducting due diligence,
  • Staff – people in the sales team looking for insight to help them sell, and many others for different reasons
  • Potential employees – skills and talent can be difficult to attract and a good profile could make the difference
  • Suppliers – of course people will try to approach you via LinkedIn, but maybe you can make it clear what you’re looking for
  • Distributors – you never know what you have that might be valuable to others, and this might start with a referral
  • Investors – not applicable to all, but they could be checking out your profile
  • Other people, maybe journalists and regulators for example.

LinkedIn is where Business Leaders can represent their business in a powerful way, for a minimal cost.

The Wurlwind Approach developed by Mark Stonham

At the core of my approach to writing LinkedIn profiles for Business Leaders are three perspectives and three time-frames:

  • Three perspectives:
    • Business – summarising key aspects of the organisation
    • Role – summarising what you’re responsible for as the leader
    • Personal – adding emotional aspects
  • Three Time-frames:
    • Future – as a leader a big aspect is looking forward, and sharing that with others
    • Present – outlining the priorities today, that will lead to the future
    • Past – including evidence of success to give confidence in the plan

This approach has proven very successful, and is a very powerful alternative to the minimal profile, the ‘About Us’ page of the company website or the CV approach.

Central to this is to identify the vision, the mission, the ‘why’, the noble cause, that has value and inspires all the audiences. This has been inspired by the management ideas put forward by Simon Sinek, whose videos on YouTube are well worth watching.

The Profile Rewrite Process for Business Leaders:

This process has been designed to deliver maximum value and optimise time on both sides.

  1. We ask you to complete a 1 page A4 background form to start the process
  2. We’ll then interview you by phone or skype for 45-90 minutes
  3. We’ll draft the key sections of Summary, current and other roles, and more
  4. Then there’s a review process, which may involve an additional conversation
  5. We the post the changes on your behalf and update the settings etc of your LinkedIn Profile.

What’s included:

The deliverable outcome is an updated and rewritten LinkedIn Profile covering the following element:

  • Headline and Summary
  • Current Role and Previous roles
  • Contact Details and How to contact
  • Other sections that build credibility, potentially including: memberships and associations, voluntary work, education and qualifications
  • We know the process works when we post the changes to profiles on behalf of clients
  • Online support and a follow-up phone call is also included.

The investment:

We aim to optimise both the financial outlay and the time you need to contribute.

  • The cost to you is £395
  • The time you contribute is about 2 hours.

Sometimes the hardest part of writing the Linkedin Profile is actually gaining clarity about just what the goals are, and the way to articulate the. That’s where our skills and experience come to the fore.

We have a track record of capturing the essence of what makes business leaders unique, and  positioning (or re-positioning) them on LinkedIn to make it easier to achieve their goals.

Business Owner LinkedIn Profile Rewrite

LinkedIn Profile Rewrite Business Owner Image Mark Stonham WurlwindWould you be impressed if a Business Owner Linkedin Profile included the following:

  • has a clear vision and mission and ambition for their business,
  • speaks to multiple audiences: prospects and customers, staff and recruits, suppliers and sales channel partners, investors and the press etc.
  • supports sales and marketing, customer services, production, development and more
  • highlights growth and partnering opportunities
  • inspires confidence in the likelihood that it would deliver, based on a track record of success.

If the journey that the business owner is on is clear and aligned with your aspirations, wouldn’t you want to know more?

The challenge of writing a LinkedIn Profile for a Business Owner

We’ve identified some common traits of LinkedIn Profiles of Business Owners:

  • Some have a minimal profile on Linkedin – name, job title, a list of previous roles and companies.
  • Others have copied and pasted content from the “About us” page on the company website.
  • And some have a CV style profile, perhaps listing a portfolio of roles and directorships.

We recognise that it’s not easy to craft a brief message that conveys the essence of the person, the company, the vision and much more. It takes clarity, time and brevity, and busy business owners rarely have all three.

The benefits of a well written Business Owner LinkedIn Profile

A well written LinkedIn Profile will help you and your business in many ways.

  • Customers – and not just the main contact, but others in the organisation checking out their suppliers,
  • Prospects – people researching potential suppliers, short-listing or conducting due diligence,
  • Staff – people in the sales team looking for insight to help them sell, and many others for different reasons
  • Potential employees – skills and talent can be difficult to attract and a good profile could make the difference
  • Suppliers – of course people will try to approach you via LinkedIn, but maybe you can make it clear what you’re looking for
  • Distributors – you never know what you have that might be valuable to others, and this might start with a referral
  • Investors – not applicable to all, but they could be checking out your profile
  • Other people, maybe journalists and regulators for example.

LinkedIn is where Business Owners can represent themselves and their business in a powerful way, for a minimal cost.

The Wurlwind Approach developed by Mark Stonham

Central to positioning the Business Owner powerfully is to uncover and convey the Purpose of the business. Also referred to as the vision, the mission, the passion, the ‘why’, the noble cause, it has value and inspires all the audiences.

At the core of my approach to writing a Business Owner LinkedIn Profile are three perspectives and three time-frames:

  • Three perspectives:
    • Business – summarising key aspects of the organisation
    • Role – summarising what you’re responsible for as the owner
    • Personal – adding interests and emotional aspects
  • Three Time-frames:
    • Future – as an owner a big aspect is looking forward, and sharing that with others
    • Present – outlining the priorities today, that will lead to the future
    • Past – including evidence of success to give confidence in the plan

This approach has proven very successful, and is a very powerful alternative to the minimal profile, the ‘About Us’ page of the company website or the CV approach.

The Rewrite Process for Business Owner Profiles:

This process has been designed to deliver maximum value and optimise time on both sides.

  1. I’ll ask you to complete a 1 page A4 background form to start the process
  2. I’ll then interview you by phone or skype for 45-60 minutes
  3. I’ll draft the key sections of Summary, current and other roles, and more
  4. Then there’s a review process, which may involve an additional conversation
  5. I then post the changes on your behalf and update the settings etc of your LinkedIn Profile.

What’s included:

The deliverable outcome is an updated and rewritten LinkedIn Profile covering the following element:

  • Headline and Summary
  • Current Role and Previous roles
  • Contact Details and How to contact
  • Other sections that build credibility, potentially including: memberships and associations, voluntary work, education and qualifications
  • We know the process works when we post the changes to profiles on behalf of clients
  • Online support and a follow-up phone call is also included.

The investment:

My aim to optimise both the financial outlay and the time you need to contribute.

  • The cost to you is £345 (and VAT is not applicable)
  • The time you contribute is about 2 hours.

Sometimes the hardest part of writing the Business Owner Linkedin Profile is actually gaining clarity about just what the business goals are, and the way to articulate the. That’s where my skill and experience come to the fore.

I have a track record of capturing the essence of what makes business owners unique, and to  position (or re-position) them on LinkedIn to make it easier to achieve their goals.

Business Professional LinkedIn Profile Rewrite

LinkedIn Profile Rewrite Business Professional Image Mark Stonham WurlwindHeads of Departments, Fee Earners, Sales Account Managers, Project Managers, Technical Specialists and many other people in a company deserve to have good LinkedIn profiles.

Customers and prospects may well look through the team profiles when checking out a business to decide whether they want to start or to develop a commercial relationship. LinkedIn is increasingly valuable for helping us and the companies we work for to be successful, not just for when people are looking for new positions.

A LinkedIn Profile for a Business Professional ought to go well beyond the 100% score that LinkedIn attributes when certain boxes are completed. As part of the management and delivery team of a business – especially a knowledge based business such as those in technology, agency, professional services or consultancy – it’s increasingly important to put the human faces and profiles for customers, colleagues and others to view.

The challenge of writing a LinkedIn Profile for a Business Professional

For many business professionals they don’t necessarily know what they know, or how to convey it through LinkedIn.

  • They may not have thought about it and broken it down into constituent parts
  • They may assume that their job title is sufficient for others to work out what they do
  • They may be too modest to be specific about their strengths and their contribution
  • They may not have time or knowledge about LinkedIn to write and to make the appropriate changes to their profile

And for companies, a random collection of profiles is not the best showcase for customers, prospects or recruits to see.

The benefits of a well-written LinkedIn Profile for a Business Professional

Our proven approach to LinkedIn Profile Rewrites for Business Professionals presents individuals and teams in a very positive way.

  • Directors and heads of departments will clearly represent the capability of their area, so prospects gain confidence
  • Fee earners will clearly convey their competence as domain specialists and subject matter experts
  • Delivery and support people, like account managers and project managers, will convey their ability to manage resources to achieve results for clients

When combined with well-written profiles for the Business Leader (the MD typically) and Sales Leaders (Sales Director, Business Development, New Business Sales) employed by the company, firm or organisation, this creates a really powerful message to customers and to prospects.

Next Steps:

Add an agenda item to your next Management Meeting to review the LinkedIn profiles of employees listed for your business. The likelihood is that there’s a rag-bag of profiles there that don’t show your business off to customers and prospects in a very positive light.

And if you’re a professional individual who wants to improve your own Linkedin profile and advance your career, congratulations for taking the initiative.

Email me, Mark Stonham, if you’d like to improve your profile, or those of your team or company.

The Process:

This process has been designed to deliver maximum value and optimise time on both sides:

  1. We ask you to complete a 1 page A4 background form and send us a copy of a fairly recent start the process
  2. We’ll then interview you by phone or skype for 15 minutes to understand your objectives
  3. We’ll draft the key sections of Summary and current roles and headline
  4. Then there’s a review process, conducted by email and tracked document changes
  5. We the post the changes on your behalf and update the settings etc of your LinkedIn Profile.

We know the process works when we post the changes to profiles on behalf of clients.

What’s included:

The deliverable outcome is an updated and rewritten LinkedIn Profile covering the following element:

  • Headline and Summary
  • Current Role
  • Skills section review
  • Contact Details update
  • Online support

The investment:

We aim to optimise both the financial outlay and the time you need to contribute.

  • The cost to you is £195
  • The time you contribute is about 2 hours.

Sometimes the hardest part of writing a Professional Linkedin Profile is actually gaining clarity about specialist skills and contribution to clients, and the way to articulate the. That’s where our skills and experience come to the fore.
We have a track record of capturing the essence of what makes professionals valuable to clients and positioning (or re-positioning) them on LinkedIn to make them and the team look more impressive.

 

Consultant LinkedIn Profile Rewrite

 Consultant LinkedIn Profile Rewrite Image Mark Stonham WurlwindA Consultant Linkedin Profile is a valuable part of gaining regular assignments and contracts.

Consultants specialise in many disciplines and contribute to all areas of their clients’ business including:

  • Business Consultants
  • Management Consultants
  • Sales Consultants
  • Marketing Consultants
  • HR Consultants
  • IT Consultants
  • Finance Consultants

Reputation and word of mouth through an established network is still really important.

But a good LinkedIn Profile will increase visibility and make it easier to be found and to be referred and introduced to opportunities.

LinkedIn is increasingly valuable for helping us and the companies we work for to be successful, not just for when people are looking for new positions.

A Consultant LinkedIn Profile should go well beyond the 100% score that LinkedIn attributes when certain boxes are completed.

In the knowledge economy, as a specialist in your field it’s increasingly important to stay front-of-mind, which is the power of LinkedIn.

The challenge of writing Consultant LinkedIn Profile

Some Management Consultants they don’t necessarily know what they know, or how to convey it through LinkedIn.

  • They may not have thought about it and broken it down into constituent parts
  • They may assume that their job title is sufficient for others to work out what they do
  • They may be too modest to be specific about their strengths and their contribution
  • They may not have time or knowledge about LinkedIn to write and to make the appropriate changes to their profile

And for teams and firms of consultants a consistent approach to profiles will be a distinct advantage.

The benefits of a well-written Consultant LinkedIn Profile

Our proven approach to LinkedIn Profile Rewrites for Consultants presents individuals and teams in a very positive way.

  • Freelance Consultants will clearly show their specialisation and expertise, with evidence of delivery
  • Fee earners will clearly convey their competence as domain specialists and subject matter experts
  • Agents and others who place management consultants will find it easier to place those with clear, comprehensive and compelling Linkedin profiles.

When combined with a well-written Company Page for the Consultancy this creates a really powerful message to prospective clients.

The Profile Rewrite Process:

This process has been designed to deliver maximum value and optimise time on both sides:

  1. We ask you to complete a 1 page A4 background form and send us a copy of a fairly recent start the process
  2. We’ll then interview you by phone or skype for 30-45 minutes to understand your objectives
  3. We’ll draft the key sections of Summary and current roles and headline
  4. Then there’s a review process, conducted by email and tracked document changes
  5. We the post the changes on your behalf and update the settings etc of your LinkedIn Profile.

We know the process works when we post the changes to profiles on behalf of clients.

What’s included:

The deliverable outcome is an updated and rewritten LinkedIn Profile covering the following element:

  • Headline and Summary
  • Current Role
  • Skills section review
  • Contact Details update
  • Online support

The investment:

We aim to optimise both the financial outlay and the time you need to contribute.

  • The cost to you is £295 (No VAT is applied)
  • The time you contribute is about 2 hours.

Sometimes the hardest part of writing a Linkedin Profile for a Consultant is actually gaining clarity about specialist skills and contribution to clients, and the way to articulate the. That’s where our skills and experience come to the fore.
We have a track record of capturing the essence of what makes professionals valuable to clients and positioning (or re-positioning) them on LinkedIn to make them look really impressive.

Next Steps:

Your time as a fee earner is very valuable, so the sooner you have a really impressive LinkedIn Profile the more you’re likely to earn

To get started simply email me, Mark Stonham, if you’d like to improve your profile, or those of your team or company.

LinkedIn Profile Review

It’s not easy to create a good profile on LinkedIn, so congratulations on making the progress you have.

Now you’ve invested time to develop your LinkedIn profile it can be valuable to have an experienced independent review.

This is much more than a proof-reading service.

We will:

  • assess how you are positioning yourself and how you come across to your intended / target reader, especially if you are a business leader, sales leader or senior professional.
  • identify ways it could be strengthened to achieve the goals you have for your profile and LinkedIn.
  • identify sections and features you may have missed, and any recent LinkedIn features you weren’t aware of.
  • look for any phrasing and tone that could be tightened to resonate with your audience.
  • review the keyword emphasis to improve the way your profile is found within LinkedIn.
  • consider many other aspects too.

See what our customers are saying:

Pat Thomas Linkedin Portrait

Within days of updating my LinkedIn Profile, using the approach Mark taught me, I received an inquiry that turned into a consultancy engagement over 3 months.

Konrad Jelen LinkedIn Profile Photo

Mark is a great consultant possessing a unique ability to grasp one’s strengths, understand his client’s personality, experience and potential – and forge it into a great story and a professional profile – one that helped me get more customers and networks than ever before.

Book your LinkedIn Profile Review Call now

LinkedIn Profile Rewrite Service for Management Teams

LinkedIn Profile Rewrite Management Team Image Mark Stonham WurlwindA LinkedIn profile rewrite for you and your management team can be a wise investment as part of your marketing and sales plan.

When we only have a matter of seconds to make a first impression don’t you owe it to yourself and to your business to maximise that opportunity?

Our LinkedIn Profiles are the foundation for our online presence, our digital footprint, our online personal brand and professional presence.

LinkedIn is not just a place for jobseekers and recruiters. However it’s surprising how many senior people still have a CV style profile, which people might take as a sign they are looking for a job.

Even more surprising are the number of skeleton profiles of business leaders. What impression does that give out? Would you turn up for a meeting without a jacket and tie, looking dishevelled.

Creating powerful LinkedIn Profiles for you and your team.

At Wurlwind, our founder, Mark Stonham has been delivering LinkedIn profiles rewrites for several years.

During this time he’s made a discovery that is overlooked by many. He’s identified that

People in different business roles deserve to have LinkedIn Profiles that say different things.

After all, the profiles have different objectives and serve different purposes.

Allow me to explain…

The LinkedIn prompts that get you to 100% cover the foundations. But we know that’s just the starting point for senior managers and for generating new business at least.

LinkedIn Profiles need to engage the prospects, customers and referrers in many ways.

Profiles of each company and the key people in management and sales need to present a credible and joined up story.

After all, your website, premises, exhibition attendance, marketing and lead generation campaigns and many other expenses could be let down by a poor impression on LinkedIn.

Would these LinkedIn Profiles impress you?

– A Business Leader (Chairman, CEO, MD, Business Owner) who has a clear vision and mission for their business, one that spoke to prospects and customers, staff and recruits, suppliers and sales channel partners, investors and the press etc. One that supported the efforts of the sales and marketing team, customer services, production and development and more. Maybe one that highlighted growth and partnering opportunities. And one that inspired confidence in the likelihood that it would deliver, based on a track record of success. If the journey that the business is on was clear, and aligned with your aspirations, wouldn’t you want to know more?

– A Sales Leader (Sales Director, Sales Manager, Business Development, New Business Sales) who is clearly customer focused, plugged into the customers’ market, connected with decision-maker peers, aware of market trends and issues, and with a track record of heading up value delivery to clients, not just making quota. Wouldn’t you want to find out how you, your department and your company could benefit, reassured by the value you’d expect to get from a conversation, and confident that you could probably refer them to colleagues or clients.

– A Business Professional (such as Heads of delivery departments, project managers, consultants, fee earners, sales account managers etc.) who was clearly aware of their role and contribution to value delivery to clients, had clear expertise in one or more areas, and evidence of skills development and progression. And more so, would you feel reassured to see a team of specialists who worked together, as part of considering whether to short-list a potential supplier, or recommend them to your colleagues, or your clients.

– And the LinkedIn Company Page is what represents the business and ties together the profiles of the key individuals and staff. A powerful image and well crafted description to engage with prospects and customers, recruits and other interested parties. It can also support staff endeavours online, as the company page can make a major contribution to the way businesses are perceived, and the actions that visitors take.

This is what the Wurlwind LinkedIn Profile Rewrite service delivers – profiles that create a very positive first impression. From a sales perspective, profiles get viewed on a name look-up basis, when prospects are searching in LinkedIn for potential suppliers, and profiles get looked at as a result of activity within LinkedIn.

LinkedIn Profile Rewrite Levels

Here is a summary of the three prime rewrite service packages we offer. Which one most closely matches your role, audience(s) and objectives?

Click the button at the bottom of each to find testimonials and links to profiles in each category which we’ve previously rewritten, along with more about each rewrite approach at each level.

Business Leader
LinkedIn Profile Rewrite
£395
For: Managing Directors, Business Owners, Independent Management Consultants, Executives in Career Transition, Portfolio Careers.
Profile Objectives: Primarily to build Business Credentials and support multiple goals
Target Readers: Multiple audiences - customers, prospects, staff, recruits, suppliers, channel partners, investors, press etc.
Highlighting: Business vision, Noble Cause, Higher Goal, Team, Leadership & Delivery Credentials
Rewrite: Headline, Summary, Current Role, Previous Role(s)
Update: Contact Details, Skills, Other Credentials,
And: Multimedia, groups and additional sections where appropriate.
Telephone Interview: - up to 90 minutes.
Changes Applied: With your permission
Access to recorded support for 90 days.
Review call after 30 days.
Sales Leader
LinkedIn Profile Rewrite
£295
For: Sales Directors, Sales Managers, Business Development Managers, New Business Sales People, Some Solo-preneurs, Armed Forces Resettlement.
Profile Objectives: Primarily to Start Sales Conversations to support lead generation and New Client Acquisition
Target Readers: Prospects and Introducers
Highlighting: Ideal customer, Buying Triggers, Discovery topics, Value of Talking
Rewrite: Headline, Summary and Current Role
Update: Contact Details, Education, Skills and Qualifications
And: Review and Comment on Previous Roles, Education, Multimedia, Groups, Additional Sections and more....
Telephone Interview: - 45 minutes
Changes Applied: With your permission
Access to recorded support for 60 days.
Review call after 30 days.
Business Professional LinkedIn Profile Rewrite
£195
For: Sales Account Managers, Senior Staff, Fee Earning Team Members, Project Managers, Technical Specialists
Profile Objectives: Primarily to enhance Fee Earning Credentials and Capability
Target Readers: Customers & Prospects
Highlighting: Domain expertise and credentials
Rewrite: Headline, Summary and Current Role
Update: Contact Details, Skills, Education, Qualifications
And: Review and Comment on Previous Roles, Groups, Additional Sections and more...
Telephone Interview: - 30 minutes
Changes Applied: With your permission
Access to recorded support for 30 days.
Review call after 30 days.

Take a look at example profiles by clicking on the buttons above that most closely match your role and responsibility.

LinkedIn Profile Rewrite for Management Teams – The Investment

For FOUR Profiles – typically the Managing Director, Sales Director, plus two others – (eg. a sales person, department head, company page) the cost is £995

Reasons why people make the decision to get their profile rewritten

There are a few identifiable Triggers that have lead to people getting their profile rewritten by us.

1. Many have been referred to us by someone who has already had their profile rewritten by us.

We’re delighted that this has been such a success and it is a testament to the service and relationships we’ve built up.

2. Some are undertaking a rebranding and need a LinkedIn Profile update – either before or after the rebrand

When spending time and cost on a new website it’s a good time to also update LinkedIn and some agencies refer clients to us ahead of a new website project.

3. For others the trigger is that they’re going to a conference, exhibition, launching a lead generation campaign or similar

When investing time and expense on a lead generation campaign some realise that for a little bit extra they could have a permanent upgrade of their LinkedIn profile.

4. And some of our clients have become aware that other people (their peers) have better profiles and feel they need to avoid being left behind

And this may be a conclusion they’ve come to themselves, or it’s been highlighted to them by a customer, a colleague, a prospect or some significant other.

Maybe one of these has triggered your research into getting your LinkedIn Profile rewritten. Do let us know.

Reasons why people delay rewriting their LinkedIn profile

What has stopping you from getting your profile rewritten up until now? Having read this far you may recognise one or more of the following reasons we encounter for delays.

1. They don’t know what to write:

It’s easy to be too close to something to see the wood for the trees, to be wrapped up with an internal view of things, to be excessively technical and similar. Or maybe the benefits and achievements are vague, unclear or not considered valuable enough to go public about. Or more fundamentally maybe there is a lack of clarity about the value proposition, target audience, differentiation and similar strategic messages.

Our value as a very experienced sales and marketing consultant is to unravel that with you, and to tease out and present a clear message, one that will start conversations with the right people about the right topics.

2. They don’t have time to write it:

This delay has two parts – the first being the time to write the words to go into the profile, and the second is the time to learn how to get into LinkedIn in order to apply the changes. And as a result a rewrite can be consigned to the ‘too hard’ pile and be ignored, or superseded by other more pressing, urgent tasks.

Our value is making effective use of your time, by gathering background information in a structured way, interviewing by phone to really understand and identify key messages. We do the writing, submit a draft for review, and then, once agreed, we can post it to the profile, while also checking and updating settings and contact details.

3. They’re not convinced it’s worth it:

Yes, it can be hard to quantify the upside benefit of a good LinkedIn Profile, or the cost of opportunities lost. To make it really simple though, for most B2B businesses the value of ONE new client will more than pay for the cost of a rewrite.

We have feedback from clients about the positive impact that their LinkedIn Profile rewrite has delivered, including one who had an inquiry for a £250k pa partnership within 6 weeks of the rewrite, that was specifically attributable to one of the sentences included in the profile.

4. They want to remain anonymous and be invisible online:

This is an understandable concern, but one which may be more of a myth than a reality. The Internet has made a huge amount of our lives publicly visible. There is also the fear of making mistakes in a very public way.

Business success increasingly depends on being visible. People are finding that with progressive visibility come progressive benefits. The innovators have grasped the potential of the Internet and LinkedIn very quickly, and are forging ahead in their respective markets. Our clients say they feel much more confident as a result of having a very professional, purposeful profile created for them. With our support they are dressed for success online.

If you have questions, or are still hesitant, do drop me (Mark Stonham) an email and I’ll do my best to provide answers, guidance and reassurance.

Mark.

Personal Branding for Sales

Social Selling Matrix Personal Brand

Quick check to see if you have a Professional LinkedIn Profile:

These tips, along with LinkedIn Tips to get to 100%, will give you a good profile, but it’s just the start:
1. Do you have a Photo that is recognisably you in a suitable professional setting, and do you look friendly and credible?

2. Does your Headline make an impact – is it customer benefits oriented including your key skills?

3. Are your contact details in your LinkedIn Profile complete and accurate?

Three Advanced Profiles for Three company roles:

Business Leader Profile

The Chairman, Chief Executive, Managing Director or Business Owner deserves a profile that speaks to multiple audiences which may well include Customers, Prospects, Staff, Recruits, Suppliers, Channel partners, Investors, Media and more.
We see this as opportunity to put forward the vision of the business, the ‘why’, the noble cause, and to outline a future oriented ambition, presented from the personal perspective of the leader.
There are several techniques we’ve developed to help leaders to define this, if they haven’t done so already.

Sales Leaders Profile

The Sales Director, New Business Sales people and business development and lead generation people benefit from a client oriented profile, not just one that talks to their sales skills and successes, that a traditional CV might.
Identifying with decision-makers, highlighting circumstances that are trigger events to move from the status quo to solution investigation are part of this.
Identifying ideal referrals is another aspect, where referrals might be within their organisation or as an introduction to someone in a different company.

Business Professional Profile

Senior and junior colleagues, such as heads of department, sales account managers, support staff and fee earners have expertise that benefits customers, prospects and the company, and it’s a loss when it’s not effectively displayed.
Even if the profile of the person is passive and not being actively added to through status updates etc. there are benefits to showing technical specialisations backed up by evidence of contribution to clients and to clear understanding of the value of the role in the team.

Explanation:

1. Your Picture makes an emotional connection, and is an anchor across multiple social networks and your website too. My recommendation is a Head & Shoulders portrait picture, business casual or dressed more smartly, and above all, look interested and interesting, which you can easily do with a smile.

2. Your Headline is the description about you that shows up in search listings, LinkedIn Group Member lists, Company Employee lists, when you visit peoples profiles, when you comment in discussions. The words in it also contribute to the keyword rankings that help you to get found in LinkedIn. There are 120 characters, so make the most of them!

3. Would you hand out a business card with key information missing or inaccurate? I’m shocked by the number of LinkedIn Profiles that are neither complete nor accurate. 10 minutes work will sort this out. There are 5 fields to focus on: Profile URL, Email address, Phone, Postal Address and Website Addresses.

The short video here explains and shows you how you update each of these fields.

Additional Personal Branding and Personal Profile Tips:

To be added

 

Further Resources

 

LinkedIn Ladder – how well are you Connecting LinkedIn with Sales?

LinkedIn Roadmap to Social Selling from Wurlwind

From the LinkedIn briefings and training courses I run it’s amazing how little most people know about what can be achieved through LinkedIn.

For some people, a little is sufficient. For others they can really benefit from using the full range of LinkedIn capability.

However, there isn’t some magic switch, and to access the full range means building progressively through successive levels.

I’ve developed the LinkedIn Ladder or Roadmap graphic below to help people like you to identify where you are now, where you could aim for, the benefits obtainable at each level, and the behaviour that goes with it.

The LinkedIn Ladder (or Roadmap) helps you to Connect LinkedIn with Sales

There are essentially THREE elements that the Ladder considers:

  • Your LinkedIn Profile and Personal Brand
  • Your network of connections and how you build relationships
  • How you leverage your profile and network to attract, find and create new sales conversations.

I hope it provides some clarity and helps you to see how you can improve the way you use LinkedIn and optimise your efforts by:

  • Assessing where you and your team are now, based on your LinkedIn personal profiles, contact networks and LinkedIn activity
  • Identifying which level you’d like to get to, based on your role, and the outcomes you seek, your customer relationships and your sales goals
  • Helping you to plan the steps you need to take, and the progress you need to make, and the time needed to make and sustain those steps
  • Providing a means to monitor and review progress of you and your team, and identify potential improvements.

If you’d like to discuss this please do get in touch with me, Mark Stonham at Wurlwind.

LinkedIn Roadmap - the journey to Social Selling - by Wurlwind - V2

Active Links:  @markjstonham    Mark Stonham on LinkedIn    Wurlwind on LinkedIn    www.wurlwind.co.uk    #LinkedWin

 

The FIVE levels on the Wurlwind LinkedIn Ladder

There is actually a sixth level, the first being people who haven’t yet registered with LinkedIn, but for those who have here’s a quick tour guide.

As you read through, consider where you are, and also where your team members and colleagues are, and where you would like to get to.

Level 1 – Basic LinkedIn Profile – potentially damaging for lead generation and sales

A high percentage of LinkedIn profiles are still at this stage. The LinkedIn account was created and the current role was added. Maybe there were good intentions to return to add more details. But for whatever reason the profile has been neglected. On the one hand there are missed opportunities for business owners and professionals at this level. On the other hand a neglected profile might well have a detrimental and negative impact, on you, and on the company you work for. It’s surprising how little it takes to be passed over and not contacted, if for example you’re trying to call prospects and you want them to return your call.

Level 2 – Professional LinkedIn Profile – eg. for Account Managers & Fee Earning Specialists

Adding a good photo, updating all the contact details, completing details about each work position, education etc. makes the profile look much more professional. This might take a couple of hours, so is something that can be done in an evening or over the weekend. This is perhaps equivalent of having your CV online. Activity at this level is about connecting with the people you already know offline, with colleagues, customers, business partners who you deal with regularly. If you’re an account manager with no new-business responsibility this level may be adequate, for now. Connect with your customers and keep in touch regularly offline and online, and share valuable content with them.

Level 3 – Engaging LinkedIn Profile – eg. for New Business Sales and Consultants and Business Owners

Getting to level 3 takes more thought, but pays greater dividends. It’s about shifting your focus from ‘About me’ to ‘About the value I deliver’.  It’s about starting to show your knowledge of and experience in your customers markets. Let me illustrate the difference. Profiles of sales people I review are frequently focused on results achieved for their employer – how they hit targets, over-achieved and so on. That has little value for customers and prospects. It might even be harmful when trying to secure a meeting. Including examples of problems solved, benefits delivered and impacts made on previous customers businesses has far more impact. It shows your expertise and that you have value to offer, in exchange for time with a prospect. It also helps them realise they will need to spend less time bringing you up to speed with their sector and their business.

You’ll find tips to help you think about your personal brand and profile here.

If your role is new business then this should be the minimum level to aim at. By including and optimising keywords in your profile you are more likely to be found by prospects. By including benefits delivered you are more likely to win some time with key people, for example for that initial phone call. You’re also in a stronger position to connect with people through LinkedIn discussion groups and use that as a lead generation opportunity, to start conversations with people who could become customers or introducers.

Level 4 – Social LinkedIn Profile – eg. for Business Owners developing Business by Referral

This refers to being socially engaged – in a professional sense. It’s equivalent to finding common ground with people in person through your respective backgrounds, life experiences, even hobbies and interests. It’s a way to move beyond the formality, and build emotional connections through shared interests, values, concerns etc. If you took a client out for a drink what sort of mix of topics would you discuss? What part of your life would you also feel comfortable chatting about? In moderation, that side exists on social media and even in LinkedIn. However, moving swiftly and seamlessly through to sales conversations is essential. One technique is to mentioning 3-5 trigger events that previous prospects were going through that led to them becoming a customer.

Having developed an engaging profile, and a larger network, it’s worth committing time to reap the benefits. Keeping on-top of who’s viewing your profile, emails, invites, and notifications from discussions you’re part of is pretty essential.  Groups can be a rich source of new sales conversations, so it’s worth investing time in them. Using LinkedIn as a social prospecting system does take time commitment, of perhaps an hour a day, but for new business with high value clients this can be a lot more effective than alternatives. If you attend business network meetings you’ll know it’s useful to take a referral strategy, seeing who people can introduce you to, rather than trying to sell directly to the room. This approach on LinkedIn is very effective too, as you are develop work of mouth marketing and lead generation.

How to create a Success Community

If you run or work for a larger business, consider the benefit if your head of customer services or your delivery team were operating at this Social level, individually, or through your LinkedIn Company Page or your own discussion group.

Their ability to identify and share tips on how to use your product better, how to implement and get to the value and payback more quickly and to answer questions in public will pay huge dividends. The content shared here will be valuable to many people such as:

  • to your sales team directly, keeping them up-to-date with news and stories to share in phone conversations, meetings and presentations
  • for them to share with customers and prospects online, either by Liking and Commenting, or by sending specific links to individual contacts
  • for your referral circle, introducers, channel partners and of course your customers, keeping you front-of mind again with stories and tips to share
  • and of course to your customers, to keep them engaged with what you are doing and how to gain more benefit
  • and then your prospects, who will see not just the information and engagement but also the success community that you have created.

Getting to this level will take some planning, change, investment and time. However, do you think it could really accelerate your marketing and sales?

Check out the Wurlwind Social Selling Framework for an outline of a structured approach to achieve this.

Level 5 – LinkedIn Influencer Profile – eg. for CEOs, MDs and Senior Solution Specialists

This level is more applicable for business owners and sales directors, rather than members of a sales team. It does take a certain mindset, methodology and commitment to become a thought-leader, to provide insight and educational content, and to be very publicly visible. Being geared up to handle inquiries in volume and being able to deliver in scale means that the resource commitment to LinkedIn and other social media and lead generation activity can be translated into significantly greater revenue for you, your team and your business.

There is also a benefit in developing what I call a community mindset and co-operation culture, where customers, partners, staff in other departments etc. contribute to creating and sharing content. For example, it might be customers or customer services who are adding hints and tips about how to get the most from your product to your LinkedIn Company Page or discussion group.

With the right proposition, community and content the percentage of inbound leads should increase handsomely, and allow outbound lead generation to diminish. Progressing prospects through the sales funnel is still necessary, although having structured customer journeys in place, using tools such as marketing automation, can result in a steady stream of well qualified warm leads.

LinkedIn Ladder – and the benefits of moving towards Social Selling

LinkedIn is creating opportunities for sales leaders and business owners to move their marketing and sales to another level.

If you’re wondering whether time spent using LinkedIn is worthwhile, or whether training is a good investment, these are the benefits to weigh-up.

  • Increasing reach – for vendors (and buyers) to engage in business outside their traditional geographic area
  • Increasing choice – to find customers (or suppliers) who might not previously have been considered
  • Moving towards ‘perfect knowledge’ – being able to research businesses far more thoroughly than before
  • Reducing risk – being able to verify the track record of individuals and businesses in ways that were not previously possible
  • Reducing time –  for those who want to, they can move more quickly, and reduce the elapsed time from need to solution

Meanwhile there are organisations who are changing their approach to Marketing and Sales in ways outlined here, in order to become much more competitive.

If you’d like further guidance to help you plan your LinkedIn journey and Connect LinkedIn with Sales then please get in touch with me, Mark Stonham, and let’s start a conversation.

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