Archive | LinkedIn Profile Rewrite Service

Tips and advice for rewriting and updating LinkedIn profiles for people in various roles.

LinkedIn Profile Rewrite Service

LinkedIn Profile Rewrite Banner Image Mark Stonham WurlwindA professional LinkedIn profile rewrite is a wise investment for many reasons.

  • We only have a matter of seconds to make a first impression. We owe it to ourselves and to our businesses to make the most of the brief opportunity
  • Showing up for the right keywords gives more visibility for us and our company page when potential buyers search LinkedIn
  • Being referred to the right people at the right time by our connections can be boosted by a better profile
  • Being shortlisted (or not being eliminated from the long-list) can be improved through better profiles across the senior management team of a business
  • Other business goals such as partnerships, investment, recruitment and many more can be enhanced through better profiles, especially of the business leader

Our profiles, from the photo, headline and summary, need to work really hard in the following situations:

  • when people look at our profile before a phone call or a meeting
  • when people look to see who viewed their profile
  • when our profile appears in search results (and the right words will make it appear more often)
  • when our profile is included in the list of employees of the company or organisation(s) we work for
  • when we post status updates and they appear in the home feed of our connections and others
  • when we write posts for the LinkedIn Pulse database
  • when we appear in the list of ‘profiles other people looked at’
  • when we appear in the ‘keep in touch’ reminders

Our LinkedIn Profile is the foundation for our online presence, our digital footprint, our online personal brand and professional presence.

When did you last update your profile?

And have you ever gone through a complete LinkedIn profile rewrite?

Take a look at the tips, advice and examples below to see how your profile could have much greater impact.

Or click here to send me an email if you’d like to know more or to discuss next steps.

Creating powerful LinkedIn Profiles

LinkedIn is not just a place for job-seekers and recruiters.

It’s an online network that people in the B2B market can use to find new clients and grow their businesses.

  • It’s surprising how many senior people still have a CV style profile, which people might take as a sign they are looking for a job.
  • Even more surprising are the number of skeleton profiles of business leaders and senior managers. What impression does that give out? Would you turn up for a meeting looking dishevelled and unprepared? And what example or leadership does that set for people in their department?

As the founder of Wurlwind I, Mark Stonham, have reviewed thousands of LinkedIn profiles and completed well over 100 LinkedIn profile rewrites for clients over several years.

During this time I’ve made a discovery that is overlooked by many, and realised that:

People in different business roles deserve to have LinkedIn Profiles that say different things.

After all, different people have different roles, different objectives, and different audiences and communities that they work with.

Therefore it’s logical that their LinkedIn profiles need to serve different purposes, to resonate with different audiences, and  meet different objectives.

Would you be impressed by the following LinkedIn Profiles?

Here are some examples of those differences. Take a look at some actual profiles via the links in the testimonials on the following pages.

  • A Consultant (Business Consultant, Management Consultant, Sales Consultant, IT Consultant, HR Consultant etc.) who had a clear specialisation of working with organisations of a particular type and helping them to improve their business performance in some particular way, to identify the starting point, the destination and have a methodology for the transition, and social proof through testimonials, articles, associations, peer approval etc. If that capability matched your requirements wouldn’t you want to meet them?
  • A Business Leader (Chairman, CEO, MD, Business Owner) who has a clear vision and mission for their business, one that spoke to prospects and customers, staff and recruits, suppliers and sales channel partners, investors and the press etc. One that supported the efforts of the sales and marketing team, customer services, production and development and more. Maybe one that highlighted growth and partnering opportunities. And one that inspired confidence in the likelihood that it would deliver, based on a track record of success. If the journey that the business is on was clear, and aligned with your aspirations, wouldn’t you want to know more?
  • A Sales Leader (Sales Director, Sales Manager, Business Development, New Business Sales) who is clearly customer focused, plugged into the customers’ market, connected with decision-maker peers, aware of market trends and issues, and with a track record of heading up value delivery to clients, not just making quota. Wouldn’t you want to find out how you, your department and your company could benefit, reassured by the value you’d expect to get from a conversation, and confident that you could probably refer them to colleagues or clients.
  • A Business Professional (such as Heads of delivery departments, project managers, consultants, fee earners, sales account managers etc.) who was clearly aware of their role and contribution to value delivery to clients, had clear expertise in one or more areas, and evidence of skills development and progression. And more so, would you feel reassured to see a team of specialists who worked together, as part of considering whether to short-list a potential supplier, or recommend them to your colleagues, or your clients.
  • And the LinkedIn Company Page that represents the business vision and ties together the profiles of the key individuals and staff. A powerful image and well crafted description to engage with prospects and customers, recruits and other interested parties creates a really positive tone. It can also support staff endeavours online, as the company page can make a major contribution to the way businesses are perceived, and the actions that visitors take.

This is what the Wurlwind LinkedIn Profile Rewrite service delivers – profiles that create a very positive first impression.

Click here to send me an email if you’d like to know more or to discuss next steps.

Three key objectives for a LinkedIn Profile Rewrite

If you accept the importance of moving beyond a skeleton or a CV profile then these THREE objectives become clearer.

And by the way, this goes way beyond the LinkedIn prompts that get you to 100% and they only cover the foundations.

1. The 180 degree switch – from About Me to About You!

This is fundamental for an effective LinkedIn profile for someone in post or running a business and looking for greater success in that role.

  • A recruiter has a brief for a role they are recruiting for, and they can match and score a CV against that.
  • A potential customer has a business need, a challenge, a problem to overcome or an opportunity or aspiration to move towards.
  • And some potential customers need to have their eyes opened to the needs or opportunities they don’t yet recognise.

Therefore the first challenge for a LinkedIn Profile Rewrite is to make the switch from About Me to About You.

2. Supporting the Know, Like and Trust journey

Trust is pretty important in business and especially in business development, in sales, in partnerships, in recommending and leading change etc.

And although trust will depend on many things there is the potential to be eliminated early on if a competitor has a stronger set of credentials.

Trust is also fairly granular and specific. Beyond the basics like honesty, integrity, keeping confidences and similar there is another level.

This can be conveyed in the expression of being a ‘go-to’ person. Who do people go-to for financial advice, for marketing ideas, for connections, for negotiating a deal, to design systems and so on.

The second objective of the LinkedIn Profile Rewrite is to identify the right area of trust and then to portray that trust.

3. To set up an appropriate response for the reader to take

It would be a shame if, after all the preparation, the reader was left to make their own mind up about whether to take action, and if so what, don’t you think.

If we want someone to do something isn’t it far more effective if we specifically ask them, and their only options really are Yes, or No.

Of course we’ve added our email address and / or phone number to the profile or page, and maybe our Twitter handle too.

But at the end of the Summary, and maybe in the Advice for Contacting section, include a clear and compelling call to action (CTA).

Maybe that’s asking for certain people to connect, or for referrals to particular people, of for a business leader to sign-post people in the company to be contacted for different matters.

How well does your profile meet these THREE objectives?

LinkedIn Profile Rewrite benefits

Business success increasingly depends not just on being visible but moving people through the know, like and trust sequence in ways the buyers prefer.

  • People are finding that with progressive visibility and a positive profile come progressive benefits.
  • The innovators have grasped the potential of the Internet and LinkedIn very quickly, and are forging ahead in their respective markets.
  • Our clients say they feel much more confident as a result of having a very professional, purposeful profile created for them.
  • With our support they are dressed for success online.

Profiles of each person, each company and the key people in management and sales deserve to present a credible and joined up message.

After all, our website, premises, exhibition attendance, marketing and lead generation campaigns and many other expenses could be let down by a poor impression on LinkedIn.

To discuss the benefits you’d like to achieve click here to send me an email.

What triggers people to get a LinkedIn Profile rewrite?

There are several recurring events or business circumstances when people seek help with a profile rewrite including:

  • undertaking a business review and sharpening focus in either the same or a different direction
  • attending an event or conference where there will be a lot of visibility of the LinkedIn profile
  • undergoing a rebrand with potentially a new website and wanting that to flow through, or to be guided by, the LinkedIn profile(s)
  • stepping out of a role as an employee (either voluntarily or not) or the armed services and wanting to research or pursue a new direction
  • undertaking a business or sales team shake-up and wanting to present a clearer and more consistent message to the market

And quite often people make the change having been referred to me by a previous client, often as a result of seeing their profile and the conversation that follows.

Would you like more guidance and help with your LinkedIn Profile Rewrite?

Congratulations if you are still reading. I guess you’re pretty serious about improving your LinkedIn Profile.

You might also be feeling a little daunted or maybe overwhelmed.

But also, wouldn’t it be a shame if in say 3 months you were still feeling you REALLY ought to tackle your LinkedIn Profile.

Imagine instead if you acted now and within 2-4 weeks you and maybe your business and colleagues had a much more professional image on LinkedIn.

Would that make you feel a lot better?

Especially to experience the clarity and confidence that comes from the repositioning that I help people to develop, their purpose, their golden thread, or similar.

This isn’t a high pressure sell but if you would like to discuss LinkedIn profile improvements and see if a LinkedIn Profile Rewrite is right for you and your business click the button below…

If you’ve read this far why not get in touch today. CLICK HERE to send me an email and let’s have a chat very soon.

Mark.

Business Owner LinkedIn Profile Rewrite

LinkedIn Profile Rewrite Business Owner Image Mark Stonham WurlwindWould you be impressed if a Business Owner Linkedin Profile included the following:

  • has a clear vision and mission and ambition for their business,
  • speaks to multiple audiences: prospects and customers, staff and recruits, suppliers and sales channel partners, investors and the press etc.
  • supports sales and marketing, customer services, production, development and more
  • highlights growth and partnering opportunities
  • inspires confidence in the likelihood that it would deliver, based on a track record of success.

If the journey that the business owner is on is clear and aligned with your aspirations, wouldn’t you want to know more?

The challenge of writing a LinkedIn Profile for a Business Owner

We’ve identified some common traits of LinkedIn Profiles of Business Owners:

  • Some have a minimal profile on Linkedin – name, job title, a list of previous roles and companies.
  • Others have copied and pasted content from the “About us” page on the company website.
  • And some have a CV style profile, perhaps listing a portfolio of roles and directorships.

We recognise that it’s not easy to craft a brief message that conveys the essence of the person, the company, the vision and much more. It takes clarity, time and brevity, and busy business owners rarely have all three.

The benefits of a well written Business Owner LinkedIn Profile

A well written LinkedIn Profile will help you and your business in many ways.

  • Customers – and not just the main contact, but others in the organisation checking out their suppliers,
  • Prospects – people researching potential suppliers, short-listing or conducting due diligence,
  • Staff – people in the sales team looking for insight to help them sell, and many others for different reasons
  • Potential employees – skills and talent can be difficult to attract and a good profile could make the difference
  • Suppliers – of course people will try to approach you via LinkedIn, but maybe you can make it clear what you’re looking for
  • Distributors – you never know what you have that might be valuable to others, and this might start with a referral
  • Investors – not applicable to all, but they could be checking out your profile
  • Other people, maybe journalists and regulators for example.

LinkedIn is where Business Owners can represent themselves and their business in a powerful way, for a minimal cost.

The Wurlwind Approach developed by Mark Stonham

Central to positioning the Business Owner powerfully is to uncover and convey the Purpose of the business. Also referred to as the vision, the mission, the passion, the ‘why’, the noble cause, it has value and inspires all the audiences.

At the core of my approach to writing a Business Owner LinkedIn Profile are three perspectives and three time-frames:

  • Three perspectives:
    • Business – summarising key aspects of the organisation
    • Role – summarising what you’re responsible for as the owner
    • Personal – adding interests and emotional aspects
  • Three Time-frames:
    • Future – as an owner a big aspect is looking forward, and sharing that with others
    • Present – outlining the priorities today, that will lead to the future
    • Past – including evidence of success to give confidence in the plan

This approach has proven very successful, and is a very powerful alternative to the minimal profile, the ‘About Us’ page of the company website or the CV approach.

The Rewrite Process for Business Owner Profiles:

This process has been designed to deliver maximum value and optimise time on both sides.

  1. I’ll ask you to complete a 1 page A4 background form to start the process
  2. I’ll then interview you by phone or skype for 45-60 minutes
  3. I’ll draft the key sections of Summary, current and other roles, and more
  4. Then there’s a review process, which may involve an additional conversation
  5. I then post the changes on your behalf and update the settings etc of your LinkedIn Profile.

What’s included:

The deliverable outcome is an updated and rewritten LinkedIn Profile covering the following element:

  • Headline and Summary
  • Current Role and Previous roles
  • Contact Details and How to contact
  • Other sections that build credibility, potentially including: memberships and associations, voluntary work, education and qualifications
  • We know the process works when we post the changes to profiles on behalf of clients
  • Online support and a follow-up phone call is also included.

The investment:

My aim to optimise both the financial outlay and the time you need to contribute.

  • The cost to you is £345 (and VAT is not applicable)
  • The time you contribute is about 2 hours.

Sometimes the hardest part of writing the Business Owner Linkedin Profile is actually gaining clarity about just what the business goals are, and the way to articulate the. That’s where my skill and experience come to the fore.

I have a track record of capturing the essence of what makes business owners unique, and to  position (or re-position) them on LinkedIn to make it easier to achieve their goals.

Business Leader LinkedIn Profile Rewrite

LinkedIn Profile Rewrite Business Leader Image Mark Stonham WurlwindWould you be impressed if you read the LinkedIn Profile of a Business Leader (Chairman, CEO, MD, Business Owner) who:

  • has a clear vision and mission and ambition for their business,
  • speaks to multiple audiences: prospects and customers, staff and recruits, suppliers and sales channel partners, investors and the press etc.
  • supports the efforts of the sales and marketing team, customer services, production and development and more
  • highlights growth and partnering opportunities
  • inspires confidence in the likelihood that it would deliver, based on a track record of success.

If the journey that the business is on was clear, and aligned with your aspirations, wouldn’t you want to know more?

The challenge of writing a LinkedIn Profile for a Business Leader

We’ve identified some common traits of LinkedIn Profiles of Business Leaders:

  • Some have a minimal profile on Linkedin – name, job title, a list of previous roles and companies.
  • Others have copied and pasted content from the “About us” page on the company website.
  • And some have a CV style profile, perhaps listing a portfolio of roles and directorships.

We recognise that it’s not easy to craft a brief message that conveys the essence of the person, the company, the vision and much more. It takes clarity, time and brevity, and busy business leaders rarely have all three.

The benefits of a well written Business Leader LinkedIn Profile

A well written LinkedIn Profile will help you and your business and colleagues in many ways.

  • Customers – and not just the main contact, but others in the organisation checking out their suppliers,
  • Prospects – people researching potential suppliers, short-listing or conducting due diligence,
  • Staff – people in the sales team looking for insight to help them sell, and many others for different reasons
  • Potential employees – skills and talent can be difficult to attract and a good profile could make the difference
  • Suppliers – of course people will try to approach you via LinkedIn, but maybe you can make it clear what you’re looking for
  • Distributors – you never know what you have that might be valuable to others, and this might start with a referral
  • Investors – not applicable to all, but they could be checking out your profile
  • Other people, maybe journalists and regulators for example.

LinkedIn is where Business Leaders can represent their business in a powerful way, for a minimal cost.

The Wurlwind Approach developed by Mark Stonham

At the core of my approach to writing LinkedIn profiles for Business Leaders are three perspectives and three time-frames:

  • Three perspectives:
    • Business – summarising key aspects of the organisation
    • Role – summarising what you’re responsible for as the leader
    • Personal – adding emotional aspects
  • Three Time-frames:
    • Future – as a leader a big aspect is looking forward, and sharing that with others
    • Present – outlining the priorities today, that will lead to the future
    • Past – including evidence of success to give confidence in the plan

This approach has proven very successful, and is a very powerful alternative to the minimal profile, the ‘About Us’ page of the company website or the CV approach.

Central to this is to identify the vision, the mission, the ‘why’, the noble cause, that has value and inspires all the audiences. This has been inspired by the management ideas put forward by Simon Sinek, whose videos on YouTube are well worth watching.

The Profile Rewrite Process for Business Leaders:

This process has been designed to deliver maximum value and optimise time on both sides.

  1. We ask you to complete a 1 page A4 background form to start the process
  2. We’ll then interview you by phone or skype for 45-90 minutes
  3. We’ll draft the key sections of Summary, current and other roles, and more
  4. Then there’s a review process, which may involve an additional conversation
  5. We the post the changes on your behalf and update the settings etc of your LinkedIn Profile.

What’s included:

The deliverable outcome is an updated and rewritten LinkedIn Profile covering the following element:

  • Headline and Summary
  • Current Role and Previous roles
  • Contact Details and How to contact
  • Other sections that build credibility, potentially including: memberships and associations, voluntary work, education and qualifications
  • We know the process works when we post the changes to profiles on behalf of clients
  • Online support and a follow-up phone call is also included.

The investment:

We aim to optimise both the financial outlay and the time you need to contribute.

  • The cost to you is £395
  • The time you contribute is about 2 hours.

Sometimes the hardest part of writing the Linkedin Profile is actually gaining clarity about just what the goals are, and the way to articulate the. That’s where our skills and experience come to the fore.

We have a track record of capturing the essence of what makes business leaders unique, and  positioning (or re-positioning) them on LinkedIn to make it easier to achieve their goals.

Sales Leader LinkedIn Profile Rewrite

LinkedIn Profile Rewrite Sales Leader Image Mark Stonham WurlwindAs a Sales Leader, with a role such as Sales Director, Sales Manager, Business Development or New Business Sales,  you have a valuable opportunity to present yourself to your prospects as a specialist at solving customer problems and adding value, starting with what you say in your LinkedIn Profile.

Sales is about Leadership

Senior sales roles are about leadership.

  • Leading prospects into a business relationship with your company.
  • Leading customers into areas that improve their business performance.
  • Leading colleagues who are working with you as part of the sales and delivery team.

The likelihood is that you’re actually a pretty good leader, and people who work with you will recognise that. And that will be based on your knowledge and skills, backed up by your track record of performance against quota.

How to accelerate sales and improve sales effectiveness

The challenge today is to accelerate the journey with prospects through “know, like and trust” so that people who don’t know you that well will feel confident to meet and invest their time to develop a sales relationship with you.

Busy decision makers are checking out people on Linkedin to decide whether there will be a good return on their time, for a phone call, or a meeting. Their decision may be as simple as; Yes; No or Redirect to a colleague.

They may also look for common ground and shared interests, and you probably do too. They may also be checking to see if there’s a risk, personally, professionally or for their organisation, if they develop a commercial relationship with you.

What does a Sales Leader LinkedIn Profile rewrite do?

An important shift for many people in sales is to pivot the Linkedin profile from talking about themselves and their achievements in sales to talking about their customers and prospects, benefits delivered to them, and the trigger events that lead to a mutually beneficial initial conversation.

If you’re in a sales leadership, new business sales or business development role there are specific ways that your LinkedIn profile can support you to accelerate your sales achievements.

How does our Rewrite approach work?

Our proven approach will identify and communicate messages that will engage with your ideal clients. This may be when they are researching for new solutions and suppliers. More likely it’s when you have made the approach to them, through various channels, and they are checking you out prior to taking your call or agreeing to meet.

Our approach incorporates aspects of the Challenger Sales approach including Trigger Events, Reframing Requirements and Commercial Teaching. These are very applicable for people selling to key accounts.

When is a good time for a Sales Leader LinkedIn Profile Rewrite?

The ideal time to update or overhaul the profile is when preparing for a sales push, such as:

  • During the first 90 days at a new company – having decided on the way forward
  • Having taken on a new sale role in a company – perhaps as a result of promotion or territory change
  • Before you launch a new lead generation campaign – perhaps when tackling a new sector
  • When preparing for a trade-show, conference or lead generation event,
  • When going into a new year, half-year, or quarter, and reviewing and refining messaging
  • Or when hitting the phones for a cold-calling blitz – or using LinkedIn for a warm-calling campaign

The clarity gained from the rewrite process has been very valuable to people who have been through the process.

 The Profile Rewrite Process from Wurlwind

This process has been designed to deliver maximum value and optimise time on both sides.

  1. We ask you to complete a 1 page A4 background form to start the process
  2. We’ll then interview you by phone or skype for 45 minutes or so
  3. We’ll draft the key sections of Summary, current  role and more
  4. Then there’s a review process, by email or by phone, to agree the final copy
  5. We then post the changes on your behalf and update the settings etc of your LinkedIn Profile.

What’s included:

The deliverable outcome is an updated and rewritten LinkedIn Profile covering the following element:

  • Headline and Summary rewritten
  • Current Role rewritten
  • Previous roles commented on
  • Skills review and re-order
  • Groups review and suggestions
  • Contact Details and How to contact
  • Online support and a follow-up phone call is also included.

We know how to set these up in LinkedIn so clients find it beneficial if we post the changes to their profiles on their behalf.

The investment:

We aim to optimise both the financial outlay and the time you need to contribute.

  • The cost to you for the Sales Leader Profile Rewrite is just £295
  • The time you contribute is about 2 hours.

Why choose Mark Stonham and Wurlwind for your profile rewrite?

The hardest part of writing the LinkedIn Profile for Sales is switching from “About Me” to “About You” and focusing on starting conversations rather than pitching solutions. That’s where our skills and experience come to the fore.

We have a track record of capturing the essence of what helps sales leaders to positioning (or re-positioning) themselves on LinkedIn to make it easier to engage with senior decision makers.

Mark has a 30 year track record in sales and sales management, particularly in key account and new business sales. He also has marketing qualifications (Marketing Degree and CIM Diploma).

Above all, check out what previous clients have said in the testimonials and recommendations on this page.

Email me, Mark Stonham, if you’re interested in getting a much more powerful LinkedIn profile that will really support your sales efforts.

Business Professional LinkedIn Profile Rewrite

LinkedIn Profile Rewrite Business Professional Image Mark Stonham WurlwindHeads of Departments, Fee Earners, Sales Account Managers, Project Managers, Technical Specialists and many other people in a company deserve to have good LinkedIn profiles.

Customers and prospects may well look through the team profiles when checking out a business to decide whether they want to start or to develop a commercial relationship. LinkedIn is increasingly valuable for helping us and the companies we work for to be successful, not just for when people are looking for new positions.

A LinkedIn Profile for a Business Professional ought to go well beyond the 100% score that LinkedIn attributes when certain boxes are completed. As part of the management and delivery team of a business – especially a knowledge based business such as those in technology, agency, professional services or consultancy – it’s increasingly important to put the human faces and profiles for customers, colleagues and others to view.

The challenge of writing a LinkedIn Profile for a Business Professional

For many business professionals they don’t necessarily know what they know, or how to convey it through LinkedIn.

  • They may not have thought about it and broken it down into constituent parts
  • They may assume that their job title is sufficient for others to work out what they do
  • They may be too modest to be specific about their strengths and their contribution
  • They may not have time or knowledge about LinkedIn to write and to make the appropriate changes to their profile

And for companies, a random collection of profiles is not the best showcase for customers, prospects or recruits to see.

The benefits of a well-written LinkedIn Profile for a Business Professional

Our proven approach to LinkedIn Profile Rewrites for Business Professionals presents individuals and teams in a very positive way.

  • Directors and heads of departments will clearly represent the capability of their area, so prospects gain confidence
  • Fee earners will clearly convey their competence as domain specialists and subject matter experts
  • Delivery and support people, like account managers and project managers, will convey their ability to manage resources to achieve results for clients

When combined with well-written profiles for the Business Leader (the MD typically) and Sales Leaders (Sales Director, Business Development, New Business Sales) employed by the company, firm or organisation, this creates a really powerful message to customers and to prospects.

Next Steps:

Add an agenda item to your next Management Meeting to review the LinkedIn profiles of employees listed for your business. The likelihood is that there’s a rag-bag of profiles there that don’t show your business off to customers and prospects in a very positive light.

And if you’re a professional individual who wants to improve your own Linkedin profile and advance your career, congratulations for taking the initiative.

Email me, Mark Stonham, if you’d like to improve your profile, or those of your team or company.

The Process:

This process has been designed to deliver maximum value and optimise time on both sides:

  1. We ask you to complete a 1 page A4 background form and send us a copy of a fairly recent start the process
  2. We’ll then interview you by phone or skype for 15 minutes to understand your objectives
  3. We’ll draft the key sections of Summary and current roles and headline
  4. Then there’s a review process, conducted by email and tracked document changes
  5. We the post the changes on your behalf and update the settings etc of your LinkedIn Profile.

We know the process works when we post the changes to profiles on behalf of clients.

What’s included:

The deliverable outcome is an updated and rewritten LinkedIn Profile covering the following element:

  • Headline and Summary
  • Current Role
  • Skills section review
  • Contact Details update
  • Online support

The investment:

We aim to optimise both the financial outlay and the time you need to contribute.

  • The cost to you is £195
  • The time you contribute is about 2 hours.

Sometimes the hardest part of writing a Professional Linkedin Profile is actually gaining clarity about specialist skills and contribution to clients, and the way to articulate the. That’s where our skills and experience come to the fore.
We have a track record of capturing the essence of what makes professionals valuable to clients and positioning (or re-positioning) them on LinkedIn to make them and the team look more impressive.

 

Consultant LinkedIn Profile Rewrite

 Consultant LinkedIn Profile Rewrite Image Mark Stonham WurlwindA Consultant Linkedin Profile is a valuable part of gaining regular assignments and contracts.

Consultants specialise in many disciplines and contribute to all areas of their clients’ business including:

  • Business Consultants
  • Management Consultants
  • Sales Consultants
  • Marketing Consultants
  • HR Consultants
  • IT Consultants
  • Finance Consultants

Reputation and word of mouth through an established network is still really important.

But a good LinkedIn Profile will increase visibility and make it easier to be found and to be referred and introduced to opportunities.

LinkedIn is increasingly valuable for helping us and the companies we work for to be successful, not just for when people are looking for new positions.

A Consultant LinkedIn Profile should go well beyond the 100% score that LinkedIn attributes when certain boxes are completed.

In the knowledge economy, as a specialist in your field it’s increasingly important to stay front-of-mind, which is the power of LinkedIn.

The challenge of writing Consultant LinkedIn Profile

Some Management Consultants they don’t necessarily know what they know, or how to convey it through LinkedIn.

  • They may not have thought about it and broken it down into constituent parts
  • They may assume that their job title is sufficient for others to work out what they do
  • They may be too modest to be specific about their strengths and their contribution
  • They may not have time or knowledge about LinkedIn to write and to make the appropriate changes to their profile

And for teams and firms of consultants a consistent approach to profiles will be a distinct advantage.

The benefits of a well-written Consultant LinkedIn Profile

Our proven approach to LinkedIn Profile Rewrites for Consultants presents individuals and teams in a very positive way.

  • Freelance Consultants will clearly show their specialisation and expertise, with evidence of delivery
  • Fee earners will clearly convey their competence as domain specialists and subject matter experts
  • Agents and others who place management consultants will find it easier to place those with clear, comprehensive and compelling Linkedin profiles.

When combined with a well-written Company Page for the Consultancy this creates a really powerful message to prospective clients.

The Profile Rewrite Process:

This process has been designed to deliver maximum value and optimise time on both sides:

  1. We ask you to complete a 1 page A4 background form and send us a copy of a fairly recent start the process
  2. We’ll then interview you by phone or skype for 30-45 minutes to understand your objectives
  3. We’ll draft the key sections of Summary and current roles and headline
  4. Then there’s a review process, conducted by email and tracked document changes
  5. We the post the changes on your behalf and update the settings etc of your LinkedIn Profile.

We know the process works when we post the changes to profiles on behalf of clients.

What’s included:

The deliverable outcome is an updated and rewritten LinkedIn Profile covering the following element:

  • Headline and Summary
  • Current Role
  • Skills section review
  • Contact Details update
  • Online support

The investment:

We aim to optimise both the financial outlay and the time you need to contribute.

  • The cost to you is £295 (No VAT is applied)
  • The time you contribute is about 2 hours.

Sometimes the hardest part of writing a Linkedin Profile for a Consultant is actually gaining clarity about specialist skills and contribution to clients, and the way to articulate the. That’s where our skills and experience come to the fore.
We have a track record of capturing the essence of what makes professionals valuable to clients and positioning (or re-positioning) them on LinkedIn to make them look really impressive.

Next Steps:

Your time as a fee earner is very valuable, so the sooner you have a really impressive LinkedIn Profile the more you’re likely to earn

To get started simply email me, Mark Stonham, if you’d like to improve your profile, or those of your team or company.

LinkedIn Profile Rewrite Service for Management Teams

LinkedIn Profile Rewrite Management Team Image Mark Stonham WurlwindA LinkedIn profile rewrite for you and your management team can be a wise investment as part of your marketing and sales plan.

When we only have a matter of seconds to make a first impression don’t you owe it to yourself and to your business to maximise that opportunity?

Our LinkedIn Profiles are the foundation for our online presence, our digital footprint, our online personal brand and professional presence.

LinkedIn is not just a place for jobseekers and recruiters. However it’s surprising how many senior people still have a CV style profile, which people might take as a sign they are looking for a job.

Even more surprising are the number of skeleton profiles of business leaders. What impression does that give out? Would you turn up for a meeting without a jacket and tie, looking dishevelled.

Creating powerful LinkedIn Profiles for you and your team.

At Wurlwind, our founder, Mark Stonham has been delivering LinkedIn profiles rewrites for several years.

During this time he’s made a discovery that is overlooked by many. He’s identified that

People in different business roles deserve to have LinkedIn Profiles that say different things.

After all, the profiles have different objectives and serve different purposes.

Allow me to explain…

The LinkedIn prompts that get you to 100% cover the foundations. But we know that’s just the starting point for senior managers and for generating new business at least.

LinkedIn Profiles need to engage the prospects, customers and referrers in many ways.

Profiles of each company and the key people in management and sales need to present a credible and joined up story.

After all, your website, premises, exhibition attendance, marketing and lead generation campaigns and many other expenses could be let down by a poor impression on LinkedIn.

Would these LinkedIn Profiles impress you?

– A Business Leader (Chairman, CEO, MD, Business Owner) who has a clear vision and mission for their business, one that spoke to prospects and customers, staff and recruits, suppliers and sales channel partners, investors and the press etc. One that supported the efforts of the sales and marketing team, customer services, production and development and more. Maybe one that highlighted growth and partnering opportunities. And one that inspired confidence in the likelihood that it would deliver, based on a track record of success. If the journey that the business is on was clear, and aligned with your aspirations, wouldn’t you want to know more?

– A Sales Leader (Sales Director, Sales Manager, Business Development, New Business Sales) who is clearly customer focused, plugged into the customers’ market, connected with decision-maker peers, aware of market trends and issues, and with a track record of heading up value delivery to clients, not just making quota. Wouldn’t you want to find out how you, your department and your company could benefit, reassured by the value you’d expect to get from a conversation, and confident that you could probably refer them to colleagues or clients.

– A Business Professional (such as Heads of delivery departments, project managers, consultants, fee earners, sales account managers etc.) who was clearly aware of their role and contribution to value delivery to clients, had clear expertise in one or more areas, and evidence of skills development and progression. And more so, would you feel reassured to see a team of specialists who worked together, as part of considering whether to short-list a potential supplier, or recommend them to your colleagues, or your clients.

– And the LinkedIn Company Page is what represents the business and ties together the profiles of the key individuals and staff. A powerful image and well crafted description to engage with prospects and customers, recruits and other interested parties. It can also support staff endeavours online, as the company page can make a major contribution to the way businesses are perceived, and the actions that visitors take.

This is what the Wurlwind LinkedIn Profile Rewrite service delivers – profiles that create a very positive first impression. From a sales perspective, profiles get viewed on a name look-up basis, when prospects are searching in LinkedIn for potential suppliers, and profiles get looked at as a result of activity within LinkedIn.

LinkedIn Profile Rewrite Levels

Here is a summary of the three prime rewrite service packages we offer. Which one most closely matches your role, audience(s) and objectives?

Click the button at the bottom of each to find testimonials and links to profiles in each category which we’ve previously rewritten, along with more about each rewrite approach at each level.

Business Leader
LinkedIn Profile Rewrite
£395
For: Managing Directors, Business Owners, Independent Management Consultants, Executives in Career Transition, Portfolio Careers.
Profile Objectives: Primarily to build Business Credentials and support multiple goals
Target Readers: Multiple audiences - customers, prospects, staff, recruits, suppliers, channel partners, investors, press etc.
Highlighting: Business vision, Noble Cause, Higher Goal, Team, Leadership & Delivery Credentials
Rewrite: Headline, Summary, Current Role, Previous Role(s)
Update: Contact Details, Skills, Other Credentials,
And: Multimedia, groups and additional sections where appropriate.
Telephone Interview: - up to 90 minutes.
Changes Applied: With your permission
Access to recorded support for 90 days.
Review call after 30 days.
Sales Leader
LinkedIn Profile Rewrite
£295
For: Sales Directors, Sales Managers, Business Development Managers, New Business Sales People, Some Solo-preneurs, Armed Forces Resettlement.
Profile Objectives: Primarily to Start Sales Conversations to support lead generation and New Client Acquisition
Target Readers: Prospects and Introducers
Highlighting: Ideal customer, Buying Triggers, Discovery topics, Value of Talking
Rewrite: Headline, Summary and Current Role
Update: Contact Details, Education, Skills and Qualifications
And: Review and Comment on Previous Roles, Education, Multimedia, Groups, Additional Sections and more....
Telephone Interview: - 45 minutes
Changes Applied: With your permission
Access to recorded support for 60 days.
Review call after 30 days.
Business Professional LinkedIn Profile Rewrite
£195
For: Sales Account Managers, Senior Staff, Fee Earning Team Members, Project Managers, Technical Specialists
Profile Objectives: Primarily to enhance Fee Earning Credentials and Capability
Target Readers: Customers & Prospects
Highlighting: Domain expertise and credentials
Rewrite: Headline, Summary and Current Role
Update: Contact Details, Skills, Education, Qualifications
And: Review and Comment on Previous Roles, Groups, Additional Sections and more...
Telephone Interview: - 30 minutes
Changes Applied: With your permission
Access to recorded support for 30 days.
Review call after 30 days.

Take a look at example profiles by clicking on the buttons above that most closely match your role and responsibility.

LinkedIn Profile Rewrite for Management Teams – The Investment

For FOUR Profiles – typically the Managing Director, Sales Director, plus two others – (eg. a sales person, department head, company page) the cost is £995

Reasons why people make the decision to get their profile rewritten

There are a few identifiable Triggers that have lead to people getting their profile rewritten by us.

1. Many have been referred to us by someone who has already had their profile rewritten by us.

We’re delighted that this has been such a success and it is a testament to the service and relationships we’ve built up.

2. Some are undertaking a rebranding and need a LinkedIn Profile update – either before or after the rebrand

When spending time and cost on a new website it’s a good time to also update LinkedIn and some agencies refer clients to us ahead of a new website project.

3. For others the trigger is that they’re going to a conference, exhibition, launching a lead generation campaign or similar

When investing time and expense on a lead generation campaign some realise that for a little bit extra they could have a permanent upgrade of their LinkedIn profile.

4. And some of our clients have become aware that other people (their peers) have better profiles and feel they need to avoid being left behind

And this may be a conclusion they’ve come to themselves, or it’s been highlighted to them by a customer, a colleague, a prospect or some significant other.

Maybe one of these has triggered your research into getting your LinkedIn Profile rewritten. Do let us know.

Reasons why people delay rewriting their LinkedIn profile

What has stopping you from getting your profile rewritten up until now? Having read this far you may recognise one or more of the following reasons we encounter for delays.

1. They don’t know what to write:

It’s easy to be too close to something to see the wood for the trees, to be wrapped up with an internal view of things, to be excessively technical and similar. Or maybe the benefits and achievements are vague, unclear or not considered valuable enough to go public about. Or more fundamentally maybe there is a lack of clarity about the value proposition, target audience, differentiation and similar strategic messages.

Our value as a very experienced sales and marketing consultant is to unravel that with you, and to tease out and present a clear message, one that will start conversations with the right people about the right topics.

2. They don’t have time to write it:

This delay has two parts – the first being the time to write the words to go into the profile, and the second is the time to learn how to get into LinkedIn in order to apply the changes. And as a result a rewrite can be consigned to the ‘too hard’ pile and be ignored, or superseded by other more pressing, urgent tasks.

Our value is making effective use of your time, by gathering background information in a structured way, interviewing by phone to really understand and identify key messages. We do the writing, submit a draft for review, and then, once agreed, we can post it to the profile, while also checking and updating settings and contact details.

3. They’re not convinced it’s worth it:

Yes, it can be hard to quantify the upside benefit of a good LinkedIn Profile, or the cost of opportunities lost. To make it really simple though, for most B2B businesses the value of ONE new client will more than pay for the cost of a rewrite.

We have feedback from clients about the positive impact that their LinkedIn Profile rewrite has delivered, including one who had an inquiry for a £250k pa partnership within 6 weeks of the rewrite, that was specifically attributable to one of the sentences included in the profile.

4. They want to remain anonymous and be invisible online:

This is an understandable concern, but one which may be more of a myth than a reality. The Internet has made a huge amount of our lives publicly visible. There is also the fear of making mistakes in a very public way.

Business success increasingly depends on being visible. People are finding that with progressive visibility come progressive benefits. The innovators have grasped the potential of the Internet and LinkedIn very quickly, and are forging ahead in their respective markets. Our clients say they feel much more confident as a result of having a very professional, purposeful profile created for them. With our support they are dressed for success online.

If you have questions, or are still hesitant, do drop me (Mark Stonham) an email and I’ll do my best to provide answers, guidance and reassurance.

Mark.

LinkedIn Company Page Rewrite – Creating your Business Profile within LinkedIn

Wurlwind Social Selling - LinkedIn Company PageEvery business, even sole traders, should have a LinkedIn Company Page.

For smaller businesses it might be rather like the advert in the Yellow Pages – create it and (almost) forget about it.
Except that once it’s set up it’s essentially no further cost, unlike Yellow Pages or other Advertising Costs.

  • It’s a way to Showcase your business and be found for keywords

And it’s one of many ways to generate inquiries through LinkedIn

For medium sized businesses with several employees there are several benefits:

  • It’s a great way to showcase your team and their combined strength
  • Share content from your business that Page Followers can see to increase engagement
  • Share content that can be found by others to increase the likelihood of inquiries
  • Share content that can be Shared by staff, customers and others, to increase your visibility to new audiences.

For larger businesses with more resources can develop the LinkedIn Company page into the heart of their Customer Community, to increase loyalty, encourage advocacy, and attract new inquiries.

LinkedIn Company Page Service Package from Wurlwind

The service package we offer to set up a LinkedIn company page covers:

  •  Create the LinkedIn Company Page in Your Company name
  •  Write your Company Overview using keywords researched for your business.
  •  Add graphics supplied by you (we’ll supply the specifications)
  •  Advice on how to associate staff with the profile
  •  Advice on how to generate followers
  •  Advice on posting Status Updates to the page.

The cost of the service varies, depending essentially on how many stakeholders are involved eg:

The guideline cost of the service is £249

  • For sole proprietors there may be scope to reduce the cost.
  • For medium and larger businesses there may be additional work, and costs, involved.

When you’ve spent hundreds or thousands of pounds on your Website, don’t underestimate the potential of your LinkedIn Company Page.

Having, and developing, the Page within the LinkedIn Community can pay huge dividends.

If you’d like to discuss how a LinkedIn Company Page could benefit your business, or if you have a page already but it’s in need of a refresh and a new strategy, please contact me, Mark Stonham, by email here.

LinkedIn Profile Update Testimonials for Mark Stonham and Wurlwind

LinkedWin Pimp Your LinkedIn Profile ImageMany clients see huge benefits in having their LinkedIn Profile re-written professionally.

Here are a selection of comments and LinkedIn Profile Update Testimonials about the process and results achieve with a rewritten LinkedIn Profile.

Click on the links to visit their profiles on LinkedIn and see for yourself.

If you’d like a Professional, Engaging and Compelling LinkedIn Personal Profile as a solid foundation for your LinkedIn Sales and Social Selling activity please send an email to me at mark@wurlwind.co.uk.

Customer feedback and LinkedIn Profile Update testimonials.

Janice Moore LinkedIn Portrait

Mark did an amazing job with my LinkedIn profile. He was incredibly generous with his time, giving me advice and guidance way beyond my expectations. His input put me on a positive trajectory to help me work out what I really want to be doing. Well worth the investment.

David Monks LinkedIn Profile Picture

Following expert advice from Mark (a LinkedIn guru) and we’ve moved into top gear in our sales researching through using LinkedIn much more intelligently and with much better LinkedIn Profiles for the senior team.

Phil O'Brien LinkedIn Profile Photo

Mark ran a LinkedIn training course for me and my team and then rewrote several of our LinkedIn profiles. The course gave us a great understanding of LinkedIn and several techniques for lead generation, and I’m delighted with the new profiles and still get tips from Mark from time to time.

Tom Faraday Portrait

Mark is hugely knowledgeable and went over and above to provide guidance on the best Social Selling strategy for my particular opportunity in addition to delivering a well researched, written and targeted profile update. Can’t recommend enough!

Jon Welfoot LinkedIn Profile Image

Mark has been assisting me with my personal profile and how I can make better use of LinkedIn as a business development resource. Not only does he have an impressive grasp of his subject but his delivery is first class too. I have no hesitation in recommending Mark’s services.

Pat Thomas Linkedin Portrait

Within days of updating my LinkedIn Profile, using the approach Mark taught me, I received an inquiry that turned into a consultancy engagement over 3 months.

Amy Grenham Linkedin Portrait

Mark worked with Desynit to optimise our personal and company presence on LinkedIn. Mark knows LinkedIn through and through, and how to make it work harder for your business. He has a great deal of experience and knowledge which he has built up by working with many different clients and businesses.

Marc Lawn LinkedIn Profile Image

Mark’s support & advice is invaluable for anyone who is looking to stand out from the crowd. His business background means that his recommendations are not only thoughtful & thought provoking but they are relevant & not just theoretical.

Elaine Hollerhead Portrait

I commissioned Mark to rewrite my LinkedIn profile. Mark was extremely thorough, helping me to clearly define my Service. I am now receiving more inquiries from relevant agencies. I cannot recommend Mark’s skills highly enough – he is certainly worthy of his reputation in the Bristol area as being ‘The LinkedIn Guru’!

Jean marc Penelon LinkedIn Image

Thank you for running the LinkedIn and Social Selling training course for us. I learned a lot about how powerful LinkedIn can be and your explanations will help us to maximize our search for prospects and partners. And our profiles look much better after you rewrote them.

Andy Pye LinkedIn Profile Image

I was referred to Mark when I realised I needed to improve my LinkedIn Profile having moved from contractor to business owner. Mark gained an excellent understanding of my business and wrote a really clear description of the service I offer, targeting me towards the type of clients I was looking for.

Mark updated my LinkedIn profile to show my portfolio of business activities and present it simply and clearly. He made the transformation process fast and easy. It was reassuring having an expert on board. I would highly recommend his “Pimp your LinkedIn Profile” service.

Andy Paterson-Jones LinkedIn Image

We commissioned Mark to rewrite the LinkedIn Profiles of the 4 founders and create the LinkedIn Company Page when we launched our Premium Brands Agency “The London Gentleman”. We’re delighted that it’s helped us to initiate sales conversations with several premium brands and create some really high value opportunities. Mark’s approach and advice was excellent and really valuable.

Mike Wilsher LinkedIn Profile Image

Mark did a brilliant job of seeing the wood for the trees on my LinkedIn profile. He managed to dissemble what I’m about and draw the thread through everything that I’ve done so that the whole adds up to more than the sum of the parts. I’m now delighted with my LinkedIn profile – it’s so much clearer, sharper and has so much more impact. Well done, Mark. It was a pleasure working with you too!

I personally recommend the Profile Update service, as Mark has extensively improved my own LinkedIn profile. This includes sharply refocusing existing content, adding valuable new content, and numerous other actions that establish me as a subject matter expert. Don’t hesitate.

I am very happy to recommend Mark and his LinkedIn Training and Consultancy Services. We brought Mark in to help me and one of my senior team get more from LinkedIn. He gave us a number of tips on how we should use Linked in more effectively. Mark also helped us improve our profiles and create a company page profile. Well worth the time and investment if you’re keen to get more from LinkedIn.

Charles Moore LinkedIn Image

I engaged Mark to re-write my LinkedIn profile in April 2014. His approach was very thorough and created a professional and engaging profile highlighting my expertise and business value. Within a few days of the update I was receiving far more profile views and invitations to connect, and invitations I sent out were being accepted readily. As a direct result I was invited to an interview which led to an interim management position.

Ian Parker LinkedIn Profile Image

I turned to Mark to take an objective look at my personal branding, LinkedIn profile and business positioning. As the “outsider” he promptly bought much needed “fresh thinking” to my LinkedIn profile and corporate page. Ideas that I rapidly flowed into my website and Twitter banner. His recommendations were well thought out and have readily chimed with my target audiences.

Gary McGeorge LinkedIn Image

I looked at my LinkedIn profile recently and thought how good it was. Then I remembered that Mark had written it for me over a year ago. I’m really impressed that it is still relevant and appropriate. Mark certainly captured the essence of what I do and wrote a profile that has stood the test of time and is proving to be an excellent investment for me.

Mark re-wrote my LinkedIn personal profile and created our LinkedIn company page for a conference we were attending. Mark really understood our strengths and developed a very clear message for LinkedIn. I’m delighted with the results and he’s really given me confidence about how to use LinkedIn.

Mike Wills LinkedIn Portrait Image

Having attended Mark’s LinkedIn Training I realised I needed a much better LinkedIn profile to support my transition and resettlement from the Army to a civilian career. When Mark interviewed me he drew out my strengths, experience and aspirations. His re-write has helped me focus and position myself to pursue career directions that I am passionate about, drawing on relevant experience. I thoroughly recommend Mark’s profile rewriting service.

Tom Lakos LinkedIn Portrait Image

I asked Mark to rewrite my LinkedIn profile as there are several sides to my training and fitness business, and because my English is not brilliant, probably never will be :). I am really pleased with the result, and have asked Mark to write the profiles of new members of my team. He knows what he is doing and I know I can trust him. I heard back from my referred clients too, he did a great job for them as well so I highly recommend him.

Nick Cramp LinkedIn Profile Photo

Working with Mark to rewrite my LinkedIn profile was really valuable. He challenged me to think about what I wanted, what I was best at, who I was focusing on and what topics would start conversations with them. He then drew out and highlighted my credentials to support this

Barry Hynd LinkedIn Portrait

Mark produced an amazing LinkedIn profile and was a pleasure to work with throughout. He really captured what I wanted to get across and was extremely patient with me as well. I’m delighted with the outcome and would not hesitate in recommending Mark to others.

Mark Hutchinson LinkedIn Image

I engaged Mark to rewrite my LinkedIn profile and provide coaching services to help me get more out of LinkedIn. It was time and money very well spent. I’m confident the tactics and his insight will start to pay dividends in the near future. Mark’s reputation on LinkedIn is very well known and deserved.

Alan Mikkelson Portrait

Mark was very patient and professional with his help, training and guidance to create my profile. His knowledge of LinkedIn is exceptional.

Konrad Jelen LinkedIn Profile Photo

Mark is a great consultant possessing a unique ability to grasp one’s strengths, understand his client’s personality, experience and potential – and forge it into a great story and a professional profile – one that helped me get more customers and networks than ever before.

Different LinkedIn Profile styles for different roles

Having reviewed and written hundreds of LinkedIn profiles it’s clear that different roles deserve a different style of profile. Check out the following pages that outline the key points for each role and profile:

For more information, or a quote, please send an email to me at mark@wurlwind.co.uk.