Descriptions, Terms, Privacy, Contact Details etc.
Here are a selection of the video testimonials.
There are Written Testimonials to view here too.
Gain clarity about how to grow your business using LinkedIn at our Bristol LinkedIn Masterclass courses.
Customer feedback and LinkedIn Training video testimonials
Testimonial from Bob Kennedy of Mynt Media
Testimonial from Elaine Browne – award winning project manager
Testimonial from Andy Clarke of HuHo Consulting
Testimonial from Helen Woodcock – Business Development at KETL
Testimonial from Clare Davis of Nova Associates
Testimonial from Mike Wills
Testimonial from William Montgomery of AskTen Executive Mentoring
As Social Networks are increasingly used by customers and prospects there are valuable opportunities for vendors, sales people and business owners to also tap into Social Networks, using techniques that are becoming known as Social Selling.
Elsewhere in this website I’ve introduced and expanded on the first two steps of Social Selling – 1. Personal Branding and 2. Sales Activity in LinkedIn.
The third step is to progressively build the support for Social Selling, to increase productivity and effectiveness. In the B2B market of relationship based selling, (the background I come from), it tends to be the relationship manager who has the lead role, and marketing plays more of a sales support role. It is this approach that underpins what follows.
If you’re a Sales Professional in a medium or large business you will probably need to turn to your regular source of sales support, such as the marketing team for some of the following elements. However, I hope that this section provides a useful guide in terms of what to request.
If you’re a Business Owner your choices are either to create these yourself, use an agency to help you, or delegate to someone within your organisation. The elements below should give you ideas to consider and to prioritise.
LinkedIn Company Page – the foundation for your LinkedIn Community
Creating a company page that highlights your name and perhaps your value proposition in the title and which outlines your value proposition including keywords and contact details is relatively straight forward. Encouraging colleagues to select this in their ‘Company’ role will add the logo to their personal profile. This creates a professional image for your business.
Adding status updates and gaining followers is the next level. The extent to which you do this depends on your resources and marketing plan. It has the potential to be a valuable customer community, if you involve customer services staff, customer advocates, and share valuable content. This then contributes to sales lead generation as new prospects can see quite clearly how engaged you are with customers, and committed to their success.
NB. Unfortunately LinkedIn withdrew the Products and Services aspect of Company Pages, which in my view has taken away a huge marketing opportunity through LinkedIn. However there are alternative strategies available.
Apps and Tools that provide Support for Social Selling
LinkedIn has declared that it is a Publishing Platform and therefore the tools that make sense are those that support publishing and listening.
Here are some of the tools that I use and that you might like to consider:
- Hootsuite – to easily add and schedule status updates to my LinkedIn Personal and Wurlwind Company Page.
- Google Alerts – to highlight articles from the Internet to share
- YouTube – to share Video and to find video to curate onto my LinkedIn Profile
- Slideshare – for sharing presentations and to find presentations to add to my LinkedIn Profile
- Google Images – to find and share images – search there for your keywords and see what you find!
- Twitter – another social network that’s really useful for sound-bites and conversations
In addition there are various Apps and Tools I use to support my Social Selling activity including:
- Nimble CRM – to manage Social Sales Relationships
- InTouch CRM – for email marketing
- WordPress – and WooThemes and OptimizePress and various plug-ins – for Integrated Website and Blog
- AnyMeeting – for online meetings and webinars
- ContactMonkey – for deliverability and click tracking of emails sent through Gmail
For medium and larger companies there are a bewildering range of choices in the Social Selling category.
Content to provide Support for Social Selling
You may be aware that Content Marketing has become a huge category and marketing discipline. For larger companies it may be applicable to ‘industrialise’ the creation of content. If you are a sales person working of a large company you may be aware of the resources available to you to support your social selling efforts.
You also have the opportunity to go very tactical with content. Having chosen your specialisation – see personal branding section – you can add content from various authority sources (including your company produced material) to your LinkedIn Personal Profile. You can also write your own articles and publish them within LinkedIn.
There are also opportunities for micro-campaigns within LinkedIn. The content element of this might include a corner-stone element such as an article on LinkedIn, (or maybe a Slideshare presentation or a YouTube video). Then, through a combination of Status Updates and Discussions in Groups you can attract attention. In addition, through LinkedIn Search you can build a list and then Message people to invite them to read your article. There’s more about this, and other Social Prospecting techniques, elsewhere on the Wurlwind website.
Email Marketing – nurture campaigns to support Social Selling
Chances are that many prospects will need to hear from you multiple times before they make a purchase. Doing this through multiple channels on a regular basis keeps you front of mind and progresses the campaign. Email is a cost and time effective way to keep in touch over a period of time as it delivers value to your prospect on a regular basis, it can be done in a way that doesn’t take much time, and you can track how the reader interacts with the content.
From an initial contact through LinkedIn, an online exchange, a phone call or a meeting might identify a topic that the client is interested in that you are able to help them with in a low-key way. Perhaps they are researching a topic that you have a solution for, but they are not yet in a position to commit time towards a purchase. A well-constructed email sequence will add value by helping them understand the topic in more detail and guide them through the tasks over time. This is covered more elsewhere on this website, and there are also some email sequences that we’ve built to guide you through the Social Selling journey.
Product Ladder – creating incremental steps for your buyers
This is a pretty fundamental question for which there is not a overnight answer. However, consider the value of increasing the number of product offerings you have, so that you can engage buyers at different price points and levels of commitment. It also creates opportunities to up-sell and to down-sell and to cross-sell. If you’re already selling physical products you’re part of the way there. If you’re selling services then consider the way you package those services, if you don’t already.
As an illustration, at Wurlwind we offer a range of Social Selling Services as Packages, for example:
- LinkedIn Personal Profile rewrite
- LinkedIn Masterclass Training
- LinkedIn Foundation course for companies
- LinkedIn Social Selling course for companies
- LinkedIn Company Page set-up or rewrite
- Social Selling Review and Action Plan
- Social Selling Roadmap Consultancy
And we have plans to extend further to include service packages for:
- LinkedIn for Exhibitions
- LinkedIn for Exporters
- LinkedIn for Salesforce.com users
- LinkedIn Article based Lead Generation Campaign
- eLearning courses about LinkedIn for Sales
- Membership programme to support LinkedIn for Sales
If this has prompted ideas that you’d like to discuss please send an email to me, Mark Stonham, and let’s start a conversation.
Here are a selection of comments and LinkedIn Profile Update Testimonials about the process and results achieve with a rewritten LinkedIn Profile.
Click on the links to visit their profiles on LinkedIn and see for yourself.
If you’d like a Professional, Engaging and Compelling LinkedIn Personal Profile as a solid foundation for your LinkedIn Sales and Social Selling activity please send an email to me at firstname.lastname@example.org.
Customer feedback and LinkedIn Profile Update testimonials.
Mike Wills Mike Wills - Performance Improvement Specialist http://uk.linkedin.com/in/mikewills
Having attended Mark’s LinkedIn Training I realised I needed a much better LinkedIn profile to support my transition and resettlement from the Army to a civilian career. When Mark interviewed me he drew out my strengths, experience and aspirations. His re-write has helped me focus and position myself to pursue career directions that I am passionate about, drawing on relevant experience. I thoroughly recommend Mark’s profile rewriting service.
Jon Welfoot European Trade Mark Attorney & Business Development Partner at Stevens Hewlett & Perkins https://uk.linkedin.com/in/jonwelfoot
Mark has been assisting me with my personal profile and how I can make better use of LinkedIn as a business development resource. Not only does he have an impressive grasp of his subject but his delivery is first class too. I have no hesitation in recommending Mark’s services.
Marc lawn Business Transformation Executive https://uk.linkedin.com/in/marclawn
Mark’s support & advice is invaluable for anyone who is looking to stand out from the crowd. His business background means that his recommendations are not only thoughtful & thought provoking but they are relevant & not just theoretical.
Andy Pye iPhone App Developer – Mobile App design and build – specialist in transactional apps https://uk.linkedin.com/in/andypyelondon
I was referred to Mark when I realised I needed to improve my LinkedIn Profile having moved from contractor to business owner. Mark gained an excellent understanding of my business and wrote a really clear description of the service I offer, targeting me towards the type of clients I was looking for.
Tom Lakos Tom Lakos - Founder of ProTom Fitness http://uk.linkedin.com/in/protom
I asked Mark to rewrite my LinkedIn profile as there are several sides to my training and fitness business, and because my English is not brilliant, probably never will be :). I am really pleased with the result, and have asked Mark to write the profiles of new members of my team. He knows what he is doing and I know I can trust him. I heard back from my referred clients too, he did a great job for them as well so I highly recommend him.
Mike Wilsher Founder and Leader of Executive Foundation https://uk.linkedin.com/in/mikewilsher
Mark did a brilliant job of seeing the wood for the trees on my LinkedIn profile. He managed to dissemble what I’m about and draw the thread through everything that I’ve done so that the whole adds up to more than the sum of the parts. I’m now delighted with my LinkedIn profile – it’s so much clearer, sharper and has so much more impact. Well done, Mark. It was a pleasure working with you too!
Mark Hutchinson Mark Hutchinson - MD Anaeko Interactive Ltd http://uk.linkedin.com/in/markhutchinsonuk
I engaged Mark to rewrite my LinkedIn profile and provide coaching services to help me get more out of LinkedIn. It was time and money very well spent. I’m confident the tactics and his insight will start to pay dividends in the near future. Mark’s reputation on LinkedIn is very well known and deserved.
Pat Thomas Director - Pat Thomas Consulting http://uk.linkedin.com/in/patthomasconsulting
Within days of updating my LinkedIn Profile, using the approach Mark taught me, I received an inquiry that turned into a consultancy engagement over 3 months.
James White James White - Founder - InTouch CRM & Small Business Growth Champion http://uk.linkedin.com/in/jijwhite
I am very happy to recommend Mark and his LinkedIn Training and Consultancy Services. We brought Mark in to help me and one of my senior team get more from LinkedIn. He gave us a number of tips on how we should use Linked in more effectively. Mark also helped us improve our profiles and create a company page profile. Well worth the time and investment if you’re keen to get more from LinkedIn.
Ian Parker Interim Managing Director and Transformation Leader https://uk.linkedin.com/in/verve4growth
I turned to Mark to take an objective look at my personal branding, LinkedIn profile and business positioning. As the “outsider” he promptly bought much needed “fresh thinking” to my LinkedIn profile and corporate page. Ideas that I rapidly flowed into my website and Twitter banner. His recommendations were well thought out and have readily chimed with my target audiences.
Andy Paterson-Jones Andy Paterson-Jones - Premium Brands Agency Director http://uk.linkedin.com/in/andypatersonjones/
We commissioned Mark to rewrite the LinkedIn Profiles of the 4 founders and create the LinkedIn Company Page when we launched our Premium Brands Agency “The London Gentleman”. We’re delighted that it’s helped us to initiate sales conversations with several premium brands and create some really high value opportunities. Mark’s approach and advice was excellent and really valuable.
James Milner James Milner - MD of Ember Public Sector Solutions http://uk.linkedin.com/in/jcmilner
Mark re-wrote my LinkedIn personal profile and created our LinkedIn company page for a conference we were attending. Mark really understood our strengths and developed a very clear message for LinkedIn. I’m delighted with the results and he’s really given me confidence about how to use LinkedIn.
Phil O’Brien CEO Concise ¦ Event Technology Provider ¦ Improving Audience Engagement https://uk.linkedin.com/in/philobrienconcise
Mark ran a LinkedIn training course for me and my team and then rewrote several of our LinkedIn profiles. The course gave us a great understanding of LinkedIn and several techniques for lead generation, and I’m delighted with the new profiles and still get tips from Mark from time to time.
Elaine Hollerhead Elaine Hollerhead - Inclusive Design Consultant http://uk.linkedin.com/in/elainehollerhead
I commissioned Mark to rewrite my LinkedIn profile. Mark was extremely thorough, helping me to clearly define my Service. I am now receiving more inquiries from relevant agencies. I cannot recommend Mark’s skills highly enough – he is certainly worthy of his reputation in the Bristol area as being ‘The LinkedIn Guru’!
Janice Moore Janice Moore - Learning Consultant http://uk.linkedin.com/in/janicermoore
Mark did an amazing job with my LinkedIn profile. He was incredibly generous with his time, giving me advice and guidance way beyond my expectations. His input put me on a positive trajectory to help me work out what I really want to be doing. Well worth the investment.
Nick Cramp EMyth Certified Business Coach at EMyth https://uk.linkedin.com/in/nickcramp
Working with Mark to rewrite my LinkedIn profile was really valuable. He challenged me to think about what I wanted, what I was best at, who I was focusing on and what topics would start conversations with them. He then drew out and highlighted my credentials to support this
Amy Grenham Marketing Manager - Desynit http://uk.linkedin.com/in/amygrenham
Mark worked with Desynit to optimise our personal and company presence on LinkedIn. Mark knows LinkedIn through and through, and how to make it work harder for your business. He has a great deal of experience and knowledge which he has built up by working with many different clients and businesses.
Jean marc Penelon Jean marc Penelon - Deputy Director General at EXSTO http://fr.linkedin.com/in/jeanmarcpenelon/en
Thank you for running the LinkedIn and Social Selling training course for us. I learned a lot about how powerful LinkedIn can be and your explanations will help us to maximize our search for prospects and partners. And our profiles look much better after you rewrote them.
Charles Moore Marketing Automation Specialist http://uk.linkedin.com/in/cwcmoore
I engaged Mark to re-write my LinkedIn profile in April 2014. His approach was very thorough and created a professional and engaging profile highlighting my expertise and business value. Within a few days of the update I was receiving far more profile views and invitations to connect, and invitations I sent out were being accepted readily. As a direct result I was invited to an interview which led to an interim management position.
Alan Mikkelson Alan Mikkelson - Senior Motor Trade Executive http://uk.linkedin.com/in/alanmikkelson
Mark was very patient and professional with his help, training and guidance to create my profile. His knowledge of LinkedIn is exceptional.
Barry Hynd Barry Hynd - Entrepreneur & Financial Controller http://uk.linkedin.com/in/barryhynd
Mark produced an amazing LinkedIn profile and was a pleasure to work with throughout. He really captured what I wanted to get across and was extremely patient with me as well. I’m delighted with the outcome and would not hesitate in recommending Mark to others.
David Monks David Monks - MD iNovar EMEA & COO iNovar Corp https://uk.linkedin.com/in/davidmonks
Following expert advice from Mark (a LinkedIn guru) and we’ve moved into top gear in our sales researching through using LinkedIn much more intelligently and with much better LinkedIn Profiles for the senior team.
Andrew Mason Andrew Mason - Mowbray Marketing & Publishing Ltd http://uk.linkedin.com/in/andymasonseo
I personally recommend the Profile Update service, as Mark has extensively improved my own LinkedIn profile. This includes sharply refocusing existing content, adding valuable new content, and numerous other actions that establish me as a subject matter expert. Don’t hesitate.
Tom Faraday Tom Faraday - BDM @ ViClarity http://uk.linkedin.com/in/tomfaraday
Mark is hugely knowledgeable and went over and above to provide guidance on the best Social Selling strategy for my particular opportunity in addition to delivering a well researched, written and targeted profile update. Can’t recommend enough!
Gary McGeorge Director & Business Applications Development Consultant at Desynit http://uk.linkedin.com/in/garymcgeorge/en
I looked at my LinkedIn profile recently and thought how good it was. Then I remembered that Mark had written it for me over a year ago. I’m really impressed that it is still relevant and appropriate. Mark certainly captured the essence of what I do and wrote a profile that has stood the test of time and is proving to be an excellent investment for me.
Tibor Bicsak Tibor Bicsak - Business Analyst and Entrepreneur http://uk.linkedin.com/in/tiborbicsak
Mark updated my LinkedIn profile to show my portfolio of business activities and present it simply and clearly. He made the transformation process fast and easy. It was reassuring having an expert on board. I would highly recommend his “Pimp your LinkedIn Profile” service.
Konrad Jelen Lead System Architect | Enterprise Architect ¦ BPM Center of Excellence & IT Enabled Business Transformation Specialist https://pl.linkedin.com/in/konradjelen
Mark is a great consultant possessing a unique ability to grasp one’s strengths, understand his client’s personality, experience and potential – and forge it into a great story and a professional profile – one that helped me get more customers and networks than ever before.
Different LinkedIn Profile styles for different roles
Having reviewed and written hundreds of LinkedIn profiles it’s clear that different roles deserve a different style of profile. Check out the following pages that outline the key points for each role and profile:
For more information, or a quote, please send an email to me at email@example.com.
Here are a selection of the written testimonials.
There are Video Testimonials to view here too.
If you’ve not yet been on one of our Bristol LinkedIn Masterclass courses check availability here.
Customer feedback and LinkedIn Training testimonials.
Ian Dodd Managing Director and Principal Consultant at Transport Management Solutions
Mark’s LinkedIn Masterclass made me realise what a great business tool LinkedIn can be, and it is not just a “Facebook” for professionals. I would and will advise any owner/ MD of a small business to attend.
Emma Phelan Emma Phelan - ERP Specialist
If you are looking at Social Selling this course will get the fundamentals under your belt and is a good base to start your lead generation.
Jamie Coles Jamie Coles - Experienced ERP Specialist
Very good coverage of LinkedIn functions and some additional ideas of how to get more from the solution.
David Tovey David Tovey - Sales, Marketing & Leadership Coach
I thought I knew LinkedIn inside out but I have learned so much from Mark today. It’s been a really worthwhile investment of my time.
Lizz Wookey Lizz Wookey - Sales & Marketing Engineer at PES Consulting
Think you are a LinkedIn expert? I learnt loads on Mark’s LinkedIn Masterclass, I really enjoyed it and thought his delivery was exceptional.
Bonnie Thomas Bonnie Thomas - BDM at Quicksilva
Thank you for a very useful day taking me through LinkedIn. I feel as though I have learned the tricks of the trade, but more importantly I now have the confidence to have a go!
Helen Cornes Helen Cornes - Marketing @ Eastwood Park Ltd
I really enjoyed this course. A good overview of what LinkedIn can be used for, and now I feel confident to start using LinkedIn for my company.
Richard Roberts Rich Roberts - enRich employee emgagement
Highly recommend this LinkedIn workshop which covers all you need to know about maximising the benefit you can get from LinkedIn. Nice lunch too.
Alison Griffin Alison Griffin - Director at Morsecurity Ltd
LinkedIn made Simple.
Paul Mcdonald Paul Mcdonald - MD - Morsecurity Ltd
I knew LinkedIn was valuable to my company but could not see how. Mark’s LinkedIn training has simply shown me and my colleagues how valuable to growth it is!
William Montgomery William Montgomery - International leadership consultant, facilitator & mentor
First class overview of LinkedIn and its place in the sales process and how to maximise the benefits. Mark is very knowledgeable and engaging. Highly recommended.
Tom Dent Tom Dent - Account Manager at Primary Water Solutions Ltd.
Excellent LinkedIn course which was easy to digest, with the confidence of what Mark offers and delivers.
Rachel Budd Rachael Budd - Account Manager at Intuitive Systems and Networks
Fantastic day of LinkedIn Training – above and beyond my expectations. I will be implementing it all.
Andy Clarke Andy Clarke - International Business Development Specialist at HUHO Consulting
The LinkedIn Masterclass was a sensibly packed day of incredible value. Now my mind is ticking to the ‘art of the possible’ and I need to focus on doing it.
Alex McArthur Alex McArthur - Making Marketing Happen
Great practical tips to take away from the Masterclass to help me get the most out of LinkedIn. Thank-you!
Tom Scott Tom Scott - Marketing Executive at Grosvenor Park Advisory Partners
A fantastic and hugely informative day. Mark really knows LinkedIn and has a great way of getting his message across.
Elaine Brown Elaine Brown - Award-winning Project Manager
Excellent course to develop and implement a strategy to use LinkedIn to build and develop sales contacts.
Mike Smee Mike Smee - Group Sales Director - Eysys
Mark’s methods of strategic planning and tactical execution for service marketing via LinkedIn were a real eye-opener. I’m sure it will be of huge benefit to me and my team.
Clare Davis Clare Davis - Owner at Nova Associates
Very detailed course. A real insight into what I should be doing on LinkedIn. I definitely recommend this course.
Mike Wills Michael Wills - Army Officer - The British Army
Mark, What a day! A treasure trove of information, processes and tips about LinkedIn for Sales. My brain is bursting with ideas. More of the same please.
Tom Mornement Director - Purple House HR Recruitment Ltd
I highly recommend Mark’s LinkedIn course. Not only is it very well researched, delivered and informative it is also done in a way that is engaging and thought provoking. There are quick wins that you can take away with you but on Mark’s course there is also depth and thinking that helped me realise what else I could do with LinkedIn.
Ben Wheeler MCIM Marketing Consultant - Marketivity
Mark put together a very thorough LinkedIn course. Mark’s reputation on LinkedIn is very well known and I can see why. If you think you know LinkedIn you might think again after talking to Mark. He taught me many new features of this ever changing network and it was time very well spent.
Pat Thomas Director - Pat Thomas Consulting
I didn’t believe the difference that updating my LinkedIn profile could make until Mark’s workshop. I’ve now seen direct results from focusing what I say about myself and my company. The difference to my income and bottom line is well worth the effort- a really excellent return on my investment. Thank you Mark and Wurlwind
Martin Hughes Business Development Manager - Search Star Ltd
This course has been of immense benefit to my understanding and use of LinkedIn. I had never really “got” what LinkedIn was capable of and how it can be utilised properly but Mark’s training on LinkedIn has unlocked many features & strategies that I never knew existed. I am now a true convert!
Graham Hall Founder - Ambitious Brands
The masterclass gave me the broad overview of how to use this powerful tool – as well as some nifty little tricks I wouldn’t find in 10 years of working with LinkedIn.
Duncan Laker Managing Director - Welcome Telecom
The hours with Mark will save me days of wasted fiddling. I am confident that I can now use LinkedIn effectively.
Tina Parker Managing Director - Nozey Parkers
The amount of knowledge that Mark has on LinkedIn is incredible. He carefully explained every area. I was blown away at how much I did not know. If you want to make LinkedIn work for you and your business I suggest you have a chat with Mark.
Kathryn Parker STEM Outreach & YINI Placement Provider with Engineering Development Trust (EDT) for the South West of England
Really informative day. I was concerned whether I’d understand, however Mark provided straight forward approaches (particularly for my organisation) which I know will be invaluable in the future.
Guy Arnold MD - Sales Through Service, Investors in Feedback, Crooked Stick
This is an excellent and easy to understand course, priced very reasonably and in a great location. It easily delivers the value needed to invest the money and time required. I found it really helpful.
Jason Matthews General Manager, VP Sales & Marketing at Lifecycle Technology Ltd
I would recommend anyone attending this course that is serious about their LinkedIn presence and wanting to get ahead of the game with the platform. I found it invaluable.
Matthew Ruddle Customer Service Director - intouchcrm
Having recently attended one of Mark’s LinkedIn courses, I can honestly say, it was great. I’ve been on LinkedIn since 2008 and it’s been something I toyed with but hadn’t invested a lot of time in – that is something that will be changing following Mark’s course. I would highly recommend anyone in business to book a place!
Sara Cottrell Director at High Growth Knowledge Company
I thoroughly recommend Mark’s great LinkedIn for Sales training programme. It is jam-packed with hints, tips and good solid advice. Anyone who is looking to really get the best out of LinkedIn to support their business growth through sales should speak to Mark.
Kim Jones Director at High Growth Knowledge Company
I attended Mark’s workshop on LinkedIn for Sales People and Business Owners in November. It was a real wurlwind experience of LinkedIn from an expert user. Using real world examples and my own profile and company pages I found the workshop highly practical. I would recommend attending for B2B professionals.
Janice Malschuk Manager Science City Bristol
I would definitely recommend this LinkedIn course. There is so much to learn about LinkedIn and Mark knows just the right areas to focus on in order to get the best out of it for you. We learnt some great techniques and had time during the session to implement changes and improvements. A must for all professionals.
Mark Ashdown Director Eyesoft Ltd
I highly recommend Mark’s LinkedIn course. I found each session invaluable. I thought I was a fairly experienced LinkedIn user, but soon found that there was a lot more to learn at all levels. I have now started to apply the lessons learned and am starting to see a real, positive impact on both my profile and on my business.
Paul Hawkings Technology Strategist
I would recommend Mark’s LinkedIn Masterclass course. The course catered for everyone’s needs and we learnt different approaches depending on our requirements. The course had excellent content and clear hand-outs so that we could concentrate on the learning our way around the application and not spend time taking excessive notes.
Tony Coll Interview based speeches
Three cheers for Mark Stonham! This is an excellent workshop and particularly recommended for people who think they know everything there is to know about LinkedIn. I defy anyone to attend this fascinating session without having at least one new dimension added to their understanding of this amazing business tool.
Welcome to the Wurlwind website
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This short case study for website and social media highlights major phases and deliverables for a project for Mirifice, a network monitoring software supplier based in Bath.
Mirifice engaged Mark Stonham, founder and lead consultant at Wurlwind, to help them develop their online marketing and lead generation systems.
Over a two year period there were three major projects undertaken and successfully completed.
- The largest was the Mirifice website replacement and integration project
- The second was developing and kicking off the Mirifice Social Media plan
- The third was Mirifice company and Mirimon product marketing support
Paul Tinkler, founder of Mirifice, outlines how pleased he was with the way the project went, and with the deliverables and outcomes.
Watch the video and read our case study for website and social media below.
Each of the three phases included many elements, the main ones being:
1. Website replacement and integration
The website replacement project started with a Website Review and Action Plan undertaken by Mark, and completed with the website going live in time for a European trade exhibition, about 12 weeks later. The project included:
- Design of an integrated online marketing and lead generation platform for Mirifice, including:
- various ways to generate traffic and visitors, such as Search and Social Media and offline methods
- multiple inquiry capture pages, essentially one for each major decision-maker persona
- email marketing automation, and Loopfuse was selected against the criteria set out
- integration with Salesforce.com, the CRM system already in use at Mirifice
- use of Google Analytics for monitoring traffic and conversion and decision support for ongoing improvements
- the preferred website CMS platform against the criteria was WordPress
- A website brief was developed against this design, and a website design and build company was selected.
- Mark was the project manager for the design and build of the crucial first phase of the overall design. This included:
- Oversight of the scope of the first phase, against the brief
- Input to and review of the templates, branding, imagery, navigation, etc.
- Content migration, editing and new content creation
- Basic set-up of the email automation system
- Set up of Google Analytics
- Mark also provided support during the exhibition, including:
- Uploading details of inquiries gathered at the exhibition
- Creation of follow-up emails, and tracking
2. Social Media plan and initiation
Alongside the website replacement Mark reviewed and updated the Mirifice Social Media presence. This included:
- Review and update of LinkedIn profiles for key individuals
- Creation of the Mirifice company profile on LinkedIn, along with product and service sections
- Update and creation of Twitter accounts for key audiences
- Plans to develop specific industry topics through the website, blog and Social Media, particularly using Twitter and LinkedIn
3. Company and Product Marketing
Prior to and as part of the website project, the Mirifice company proposition and product messaging was reviewed and refined, with assistance from Mark. This included:
- review and update of product data sheets to emphasise benefits and gain greater consistency of layout and messaging
- identify key decision-makers and persona, and crafting messages and copy to engage with their needs
- keyword review and analysis to align and expand the key phrases with the likely search terms of potential buyers
As Paul emphasises in the video, he was delighted that the project came in on-time against a tight schedule, and under budget.
Mark has continued to provide support to Mirifice since the site went live, along with marketing advice and suggestions to assist the Mirifice team to make the most of the new online marketing platform, and develop through subsequent phases to capitalise on the initial investment.
Mirifice provides real-time, end-to-end monitoring solutions for television network operators in Cable, Satellite and IPTV. Mirifice improves Quality of Service (QoS), Quality of Experience (QoE), quality and reliability of set top boxes (STBs) and IDTVs and the services consumed through them.
NB. Mirifice evolved into www.geniusdigital.tv in 2012.
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